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Teaching Notes

Instruction Manual: Brewing success: the Dunkin’ challenge of strategic rebranding for a competitive edge in the QSR industry

Available to Purchase
Yuewu Li, Jiao Li, Yueshuang Li
Journal: Teaching Notes
Teaching Notes 1–5.
Published: 22 January 2026
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Teaching Notes

Brewing success: the Dunkin’ challenge of strategic rebranding for a competitive edge in the QSR industry

Available to Purchase
Yuewu Li, Jiao Li, Yueshuang Li
Journal: Teaching Notes
Teaching Notes (2025)
Published: 06 May 2025
View article titled, Brewing success: the Dunkin’ challenge of strategic rebranding for a competitive edge in the QSR industry
Open the PDF for Brewing success: the Dunkin’ challenge of strategic rebranding for a competitive edge in the QSR industry in another window
Add to Citation Manager for Brewing success: the Dunkin’ challenge of strategic rebranding for a competitive edge in the QSR industry
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