... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Maruthi Suzuki Strategy Product innovation Light commercial vehicle Brand repositioning Small commercial vehicle Competitive dynamics Relatedness strategies Automobile MSIL, renowned for its...

... Entrepreneurship Automobile Cars24 was founded in India in 2015 when the country had a low motorization level. Buying a vehicle, specifically a car, had always been a status symbol in India. The used car industry was fragmented. The organized sector was just 12% of the market (see Case Exhibit 4...

...., Verano)? Why? Do you have any concerns regarding your recommendation? How can Peck better drive awareness? Should the media mix change at all? transformation marketing strategy brand image Nielsen rating auto industry financial crisis Automobile Few cases allow the student...

... restructuring Golden rule of finance Revolving credit facility (RCF) Short-term financing Automobile This case study is suitable for lectures that focus on corporate finance or financial restructuring. It should build on basic knowledge related to financing instruments and working capital...

... strategy textbooks cover these topics at the back end. Ram Subramanian can be contacted at: rsubram1@stetson.edu © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only ESG Corporate governance Automobile In June 2022, Tesla, Inc...

... data sources. The published online resources, the firm's annual reports formed the basis of the research work. Author accessed online news articles, auto component industry experts' views and reports from global consultancy firms, and auto industry body such as SIAM (Society of Indian Automobile...

... Automobile Ashok Leyland (AL) was set up in 1948 as one of the pillars of independent India’s industrialization efforts. For more than four decades after its establishment, AL continued to be the second largest player in the commercial vehicles segment in India. The pride in its legacy and its...

...Arun Kumar Kaushik; Geetha Mohan Research methodology The case collates secondary data pertaining to Maruti’s current position, Nexa, the premium retail sales channel of Maruti, and recent developments in the Indian automobile industry. It presents the facts and data published on websites...

..., pricing, and break-even sales in the face of different price and cost scenarios. Has Tata chosen the right marketing strategy? Does the Nano represent an evolution or a revolution in automobile marketing? This leads to the next question: How should the Nano be positioned? With students zeroing...