... levels. Jacqueline Pereira Mundkur can be contacted at: jacqueline.mundkur@sbm.nmims.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only B2B marketing Marketing strategy Entrepreneurship Customer relationship management Services...

...- and long-term goals in terms of profitability and growth. Case overview/synopsis This case study tells the story of BarkB2B, a boutique marketing firm specialized exclusively in B2B marketing. Founded in Egypt in 2018, BarkB2B focused on creating long-lasting partnerships with clients in industries...

.... Secondly, she primarily operated in B2C markets; however, she also had a (B2B market through collaboration. This would indicate creating a competition for her own self. How could she still grow while not compromising on her competitive advantage? Should she continue with both B2B and B2C/only B2B/only B2C...

... the learning objective 3. Milk Dairy Start-up India Plant-based Marketing strategy Sustainability Sustainable development B2B marketing Dr Joe Fenn, founder and director of PFoods, with extensive experience in the pharma industry overseas, observed a decline in the consumption...

... Limited Licensed re-use rights only Marketing strategy Entrepreneurship Customer orientation B2B marketing Ankit, the founder and CEO of heyy, was facing a conundrum. “heyy,” was built on normalizing mental well-being at workplaces. His mental health-care app...

... and manufacturing products before they receive payments. Buyers (or importers) need trade finance for buying raw materials, goods and equipment from overseas. Blockchain Trade Finance Adoption of Technology Consortium Governance Technology Standards B2B Marketing Pricing Bank Medium...

... Publishing Limited Licensed re-use rights only Marketing strategy B2B marketing Social media strategy Product development Customer relationship management Influencer marketing Technology start-up Business strategy Solutions selling Interest in and spends on social media and influencer...

... at: humeyra.adiguzel@eas.bau.edu.tr © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Accounting B2B marketing Business process management Cost management Management accounting Time-driven activity-based costing Profitability analysis Cost reductions...

... in the future? Complexity academic level This case can be used in B2B marketing and sales management courses. The dilemma can be explained as part of a marketing course for postgraduate and executive programs. Supplementary materials Teaching notes are available for educators only. Subject code CSS...

... the importance of developing their brands. At the end of the discussion, the participants would be able: to examine the steps involved in conceptualizing the brand identity for an existing product in a highly competitive B2B market, as per Kapferer’s Brand Identity Matrix. To understand the steps involved...

... budget. SAI registered revenue of INR 24m per year, completely attributable to online sales. With a firm footing in the online space, Girish was now exploring physical marketing to expand his audience reach in the B2B market and also add new products to his portfolio. He was also worried about the low...

... at: coolpravat@gmail.com © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Selling methods Digital marketing B2B marketing In the past two decades, imaging Goa (IG) and Azim Shaikh had weathered many business crises. However, as the COVID 19 pandemic...

... formation/startups B2B marketing Service management Customer service Consumer preferences in India were changing rapidly, aided by the rising participation of women in the workforce and the consequent jump in household incomes. As the socioeconomic status of households were increasing...

..., they started applying the marketing concepts and practices with lack of clarity, thus making them less effective. Marketing Market orientation/positioning B2B marketing Advertising Brand management/equity The instructor at this point can raise a question around success of Prosell. Through...

.... Subject code CSS 5: International Business Antonio Eduardo Meier can be contacted at: ameier@kytproyectos.com © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing ethics Marketing strategy/methods B2B marketing International business...

...Neeraj Pandey; Sandesha Shinde Learning outcomes The learning objectives of this case study are to understand business-to-business (B2B) marketing in a logistics organization; apply go-to-market (GTM) strategy in the logistics industry; design B2B distribution strategy so as to enhance geographic...

... only Competitive strategy B2B marketing Distribution management Business development Boards of directors/senior management Sang Kim Tran and Le Ngoc Hoang Yen This case is intended for undergraduates or graduate courses, as well as for MBA students who opt for strategic...

...Andrey Shapenko; Vladimir Korovkin; Benoit Leleux Subject area Entrepreneurship, Innovation Management, Bringing Technology to Market, International Growth Strategy from Emerging Markets, Russia, B2B Marketing. Study level/applicability MBA and executive education programs, technology...

... Mithilesh Pandey is the corresponding author and can be contacted at: mithileshpandey.mp@gmail.com B2B marketing Strategy International business strategy International market entry Mithilesh Pandey and Yupal Sanatkumar Shukla Dalmec Industries Manipulators India Pvt. Ltd...

.... The case serves to illustrate the challenges inherent in B2B marketing, particularly for technology companies seeking to leverage new media tools and tactics. More important, the case examines a successful but risky digital campaign undertaken by a dedicated marketing team at Cisco that left itself no room...