... poverty Bottom of the pyramid Women entrepreneurs Sustainability Inclusive business models In 2018, the World Bank reported that around 288.5 million people lived in poverty in India and Nepal, earning less than US$1.9 per day. Most of these people were concentrated in urban areas rather than...

... models Retailing Trade Marketing Emerging Markets Informal Markets Bottom of the Pyramid Latin America The case described the situation faced by French International Company (FICO) [2], a leading manufacturer of cigarettes, after the acquisition of Fosforera Colombiana (FOCOSA...

... Women in Business Social impact Brand management Service branding Bottom of the Pyramid Empowering women Social change Hair care products Medium Two entrepreneurs strive to rapidly grow a successful chain of hair salons that serve women with afro hair. After doubling from 13...

... question right to generate revenue quickly. The case thus combines an entrepreneurial problem with an emerging-market, or bottom-of-the-pyramid, channel design challenge. This case does not focus on product design or manufacturing challenges but rather on questions of: The constraints d.light faced...

..., benefited more than 60 community groups and set up around 30 economic ventures. Expected learning outcomes Concept of social entrepreneurship, business model innovation, product innovation, bottom of the pyramid as a market, sustainable development, triple bottom line. Supplementary materials...

...Suresh Malodia; Anand Kumar Jaiswal GE Healthcare was on a continuous lookout for investing into new and innovative super value products for the Bottom of the Pyramid markets in India. After launching its first successful super value ECG machine Mac 400, GE had recently launched its twenty-fifth...

... be contacted at: GeorgeB@stthom.edu © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Developing countries Manufacturing Diaper Distribution Advertising Bottom of the pyramid Manufacturing systems Morocco The case, Morocco's...

... only. Cases of the Indian Institute of Management, Ahmedabad, are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Sanofi-Aventis Prayas Pharmaceutical Industry Bottom of the Pyramid...

... are at the bottom of the pyramid necessitated a completely new business model to be developed as the need of the hour. The take stock of the position at this vnjuncture is the crux of the present case study, which envisages finding out alternative delivery models to suit the Indian rural market taking into account...

... only Consumer behaviour Target markets Positioning Implementation of marketing programs (marketing-mix) Bottom of the pyramid India Sanjit Sengupta and A. Ramesh Carl-Peter Forster and his management team had to understand the behavior and psychology of Indian consumers. Why...