... Limited Licensed re-use rights only Taylor Swift Brand communities Relationship marketing Experiential marketing Personality branding Brand architecture Brand equity Entertainment Taylor Swift is one of the most successful global musical artists. Taylor Swift’s “Eras Tour” made...

... Director of JK Masale, contemplated to venture in Southern India and introduce new product categories. The case delves into one of the major challenges faced by JKM over the brand architecture and labelling across product categories. Thus, the case provides an excellent opportunity for budding...

..., and availability To analyse the impact of brand architecture on brand equity This teaching case is specifically aimed at postgraduate students completing a management diploma or a professional development course. It is well suited for short courses focussed on brand equity or marketing. 24 11 2022...

... as a considered response to the market conditions. As competitive conditions and consumers evolve, changes in branding strategy will be necessitated. The students are expected to have basic knowledge of brand architecture and brand strategies. The case can be used to illustrate the brand relationship spectrum...

...—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Product Branding Product Positioning Brand Architecture Sub-Branding Ingredient Branding Enterprise Software Value Proposition Design Technology Marketing...