... touch and craftsmanship that have defined her brand. As demand outpaces supply and customer dissatisfaction grows, Mutneja must evaluate whether expanding her product line or increasing production would dilute Hathkargha’s unique brand identity. The case explores the tension between scarcity-driven...

... be able to: Dunkin’ Rebranding Brand identity Digital transformation Menu innovation Keller’s brand equity model Food This case study examines Dunkin’ Donuts’ rebranding strategy, focusing on how the company redefined its identity to respond to industry trends and align...

... strategy Brand image Brand identity Circularity Corporate strategy Cosmetics Nafigate Corporation is a small Czech company with a global presence and a solid organizational philosophy to create a better world through scientific knowledge and active use of technology. With an innovative...

... Limited 2022 Emerald Publishing Limited licensed re-use rights only Corporate social responsibility Corporate strategy Brand management/equity Brand equity Brand image Brand identity This case discusses a 140-year-old legacy eye-care company. Lawrence and Mayo (L&M) had a strong...

... to wind down his career, it would be challenging to brace the brand and identify ways for its endurance. Various models of brand management, namely, Brand Identity Prism and Customer-Based Brand Equity model, have been applied for the brand – Roger Federer. An analysis of brand-building practices can help...

...Shobha Menon Theoretical basis This case highlights repositioning strategies that change a product’s position in the minds of the consumer in response to changes in market conditions. These changes should be balanced with a certain amount of brand authenticity and continuity. Brand identity...

...Brooke Klassen; Brian Lane Theoretical basis The case learning objectives and discussion questions relate very closely to several theories related to branding, including brand positioning, brand growth, brand management, customer value proposition, brand matrix and brand identity. Research...

... The case study discusses a brand identity and brand management problem facing the Founder of Habiba Community, Maged El Said. Habiba Community is an initiative focusing on sustainability and giving back to community. Many foundations were established under Habiba Community, such as its beach lodge, organic...