Keywords: Brand loyalty
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Teaching Notes

Tradition & Taste: Exploring Consumers' Changing Attitude: (Understanding fundamental steps of conducting marketing research)

Gopal Das, Abhishek, Geetika Varshneya
Journal: Teaching Notes
Teaching Notes 1–11.
Published: 11 July 2016
... of conducting a marketing research can be used to address a given managerial problem. 23 10 2020 Marketing research Brand attitude Brand loyalty Brand awareness Purchase intention Manufacturing Small The shift towards ‘healthy snacking’ is one of the key challenges...
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Teaching Notes

It's not just a cup of “tea”: building consumer brand relationship

Renuka Kamath, Ashita Aggarwal
Journal: Teaching Notes
Teaching Notes 1–16.
Published: 24 September 2015
...Renuka Kamath; Ashita Aggarwal Subject area Marketing management, brand management, brand loyalty, brand consumer behavior. Study level/applicability MBA program or the Executive Education program. Case overview Anubhav Jain, Marketing Head of Digamber Industries, is concerned about...
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