...Melodena Stephens Balakrishnan Subject area Crisis management, reputation and brand management, corporate communication, logistics, organization strategy. Study level/applicability Post-graduate and executive education. Case overview The Eyjafjallajökull Iceland Volcano erupted on April 14...

...Katri Kerem; Dietmar Sternad Subject area Marketing, branding, strategic management, online retailing, and entrepreneurship. Study level/applicability Postgraduate courses in: strategic management; marketing management (branding); and entrepreneurship. Case overview The case describes...

...Sonal Sisodia; Nimit Chowdhary Subject area Marketing strategy, product positioning, brand building, and economies of scope. Study level/applicability MBA groups, marketing consultants and business management students of undergraduate and postgraduate level. Case overview Abhishek...

...Dietmar Sternad Subject area Corporate social responsibility (CSR), marketing/branding, strategic management. Study level/applicability The case can be used in master, MBA and executive programs in courses on the following topics: CSR; strategic management; or strategic marketing. Case...

...Jawahitha Sarabdeen; Kamal Jaafar Subject area Strategic management, international business, branding, innovation and retail management Study level/applicability Undergraduate, postgraduate business and management students. Case overview Emerging Technologies was the first United Arab...

...Boon-In Tan; Garry Wei-Han Tan; Keng-Boon Ooi Subject area Management, marketing and branding and strategy. Study level/applicability Undergraduate and postgraduate management courses. Case overview This is a real-life case involving a confectionery manufacturer in Malaysia where it has...