... Licensed re-use rights only Business strategy Employer branding Pharmaceutical marketing and ethics Family business and entrepreneurship Corporate strategy Marketing strategy Business ethics Family firms In May 2023, Matcon Pharmaceutical, Karachi, Pakistan, a family-owned...

... agriculture market. (Case Question 4) and assess the impact of challenges and opportunities on Kissan Madadgar’s business strategies. (Case Question 4); and fifth, to evaluate the advantages and disadvantages of different market entry strategies (online platform only, joint venture with international bodies...

... Entrepreneurial mindset Intellectual property rights Innovation Business strategy Cell manufacturing industry The case is based on the data collected from various secondary sources only. This case can be used in strategic management, entrepreneurship and general management courses/modules...

...-use rights only Strategic management Strategic framework Decision-Making Marketing management Blue ocean strategy Consumer behaviour Business strategy Marketing Competitive strategy 5C framework Revenue share Emerging Economy SUV The case study talks about the dilemma faced...

... enterprise Business formation/start-ups Strategy Crisis management Business strategy In March 2020, Kanwal Ahmed, founder of the much-lauded Facebook group Soul Sisters Pakistan (SSP), was posed with a critical situation. SSP’s first face-to-face member meetup, which had been hyped up...

... discussion of economic empowerment, because of stigma, discrimination and the fact that there are only a few resources to be shared among everyone else, so the “strongest” prevail. Leadership Inclusivity Women in the workplace Packaging strategy Innovation Business strategy Graduate and post...

... Publishing Limited Licensed re-use rights only Marketing strategy B2B marketing Social media strategy Product development Customer relationship management Influencer marketing Technology start-up Business strategy Solutions selling Interest in and spends on social media and influencer...

... level of knowledge on strategic management and on cooperativism theories. Andreia Dionisio can be contacted at: andreia@uevora.pt © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Rural wine cooperative Wine tourism Business strategy...

... analysis Critical success factors Business strategy Network strategy This case describes the growth strategy of NoPaperForms, a start-up in the domain of enrolment automation for higher education in India. Naveen Goyal, the founder CEO sensed an opportunity in this growing industry segment...

...Vineeta Dutta Roy Theoretical basis Poverty, business strategy and sustainable development. International development planning and poverty alleviation strategies have moved beyond centralised, top-down approaches and now emphasise decentralised, community-based approaches that incorporate actors...

...Rihana Hoosain; Geoff Bick; Mikael Samuelsson Subject area of the teaching case: The case is particularly relevant for students studying elements of business strategy with an interest in strategic decision-making, competitive strategy, and growth strategy. The case leverages several strategic...

... to continue its plans in Berlin? Complexity academic level This case qualifies for use in strategic management classes at undergraduate and MBA levels. Its focus aligns well with stakeholder analyses, PESTEL analyses and business strategy. In addition, for courses on organizational communications...

... could also be discussed in an executive development program on business ventures/business strategy/business management. Case overview Since its inception in 1981, Abdul Rahim Al Fahim, CEO Paris Gallery decided that Paris Gallery would foray into French perfumes. At that time, he would have never...

... management students to evaluate and analyse a small business established in the United Arab Emirates. Students will gain a comprehensive understanding of new business set-up and build proper business strategy. They will be able to perform the company’s competitive standing using Porter’s Five competitive...

.... A key takeaway is that IT objectives should be systematically linked to corporate strategy. Students learn a framework and process for aligning IT objectives with business strategy. The framework consists of mapping corporate strategy to business objectives, to overall IT strategy, and finally mapping...

... the marketing component of the case, we recommend the following article: David A. Aaker and Erich Joachimsthaler, “The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge,” California Management Review 42, no. 4 (Summer 2000): 8–23. Business strategy...

... of Management. Portfolio Management Business Objectives Strategic Alignment IT Strategy Score Card Business Strategy IT Management Manufacturing Medical Devices Define enterprise-wide strategic intent and business objectives Understand the strategic context of your firm. This context...

... the permission of the Kellogg School of Management. Strategy Crisis Management Public Relations Market Recovery Business Strategy Leadership Corporate Communications Why did Mercedes decide to develop the A-Class? Did the A-class present any risks to Mercedes? Why did the moose test get...

... United Arab Emirates Business strategy Transportation Strategic management/planning Railway system Syed Zamberi Ahmad and Norita Ahmad Etihad Rail Company is planning to implement a mega infrastructure project in the UAE. They have included freight rail system as part of the 2030 Abu...

... Business strategy Strategic response to environmental changes Macadamia nuts Premium product Farming Scale is currently an impediment to profitability in the macadamia business, with about 2,000 metric tonnes annual throughput needed to cover fixed costs. This volume has proven elusive...