..., students will be able to: Demonstrate how big data and analytics can be used to solve channel conflict Explain how franchisors and franchisees have different perspectives on the value of data on retail operations Recognize benefits of big data and analytics beyond the obvious potential...

... a virtual network of local distributors, striking an alliance with a national distributor, or withdrawing from the MRO market. It had to contend with difficult channel conflict issues in choosing a channel strategy. To analyze the competitive strategy of a company serving the MRO market. This case...