...John C. Parker This case features Lucas Lopez Lince, a rising leader in Colombian consumer goods company Grupo Familia. Lopez Lince had inherited a digital marketing program built around a newly identified customer persona–a young low-income mother. The program represented a significant shift...

... with two common applications of LP––distribution (or sourcing) and facility location To provide practice in interpreting shadow prices To illustrate the role of LP in a strategic managerial decision capital investment distribution management linear programming purchasing Consumer...

... strategy consumer packaged goods retailing health and wellness diversity Consumer Goods The case fits nicely within a course on corporate and business-unit strategy designed to integrate basic strategy frameworks with a practitioner orientation. The PepsiCo strategy offers a chance...

...—without the permission of the Darden School Foundation. curreny hedging finance international Consumer Goods Baker Adhesives (Baker) has just made its first foray into international sales and must come to grips with the impact of exchange-rate changes on the profitability of a past...

... leadership Consumer Goods R. S. Kaplan and D. P. Norton, “Strategy Maps,” Chapter Two, Strategy Maps: Converting Intangible Assets into Tangible Outcomes, (Boston: Harvard Business Press, 2006), 2–33. This case was prepared by Professor Scott Snell and Research Assistant Amy...

... of computing cost of capital for a company with homogeneous business risk and stable capital structure. Consumer Goods Critically evaluate Mary Shiller's analysis. Critically evaluate each of the six points in Ron Emory's memo to Mary Shiller: Does looking at companies other than Procter...

... system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation. Rev. 7/04. sales force management sales management Consumer Goods This case introduces...

... performance, and “corporatization” of the funky firm. mergers and acquisitions corporate strategy ethics strategic change post merger integration Consumer Goods Ben & Jerry/Unilever raises the issues of (1) how to bring a nonbusiness culture (B&J) into a corporate culture...

...—without the permission of the Darden School Foundation. Entrepreneurship Risk Management Decision Making Consumer Goods This is a case where someone with a well-paying job and an entrepreneurial urge is contemplating leaving that job and starting a venture for which he or she has...

..., or transmitted in any form or by any means-electronic, mechanical, photocopying, recording, or otherwise-without the permission of the Darden School Foundation. Product lines Pricing Margins Marketing Data Consumer Goods If you have questions about how to teach this case, you may contact...

... negotiation valuation bargaining M&A Consumer Goods The cases “Wm. Wrigley Jr. Company” (UVA-F-1607) ¹ and “Mars, Incorporated” (UVA-F-1612) ² serve as two sides of a merger negotiation exercise set in April 2008. Students are asked to represent either Mars...

... in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation. deferred revenue unearned inventory COGS cost of goods sold Consumer Goods...

...: Variances for material prices and wage rates were insignificant. Assume these variances were zero. standard full absorption direct cost variable costing variance analysis relevant Consumer Goods Gomez Electronics produces three models of portable compact-disc (CD...

... at a cannibalization rate of 50%, $1.4 million at a cannibalization rate of 55%, and −$0.7 million at a cannibalization rate of 60%. The Advanced Seal launch appears to be economically attractive if the cannibalization rate is not too high. brand extension trade margins forecasting Consumer Goods...

... School Foundation. Rev. 4/89. financial policy financing growth liability management Consumer Goods The strategy underlying Alfin's historical performance can be abstracted from the text and exhibits of the case. Elements of the strategy include the following: Niche play...

... order quantity purchasing inventory Consumer Goods Uncle Coco's Magic Shop is a toy retailer that plans to order a new product from an untested supplier for the winter holiday season. A contract between the retailer and supplier must be negotiated. This exercise provides an opportunity...

... in a course on supply chain management, the case can also be used to teach competitive cost analysis for strategic decision making. cost analysis operations strategy purchasing regression analysis cost-driver framework supplier relations Consumer Goods This case serves as an introduction...

... from M$61.00 to M$67.61. The increase breaks down as follows: accounting cost allocation product costs Consumer Goods Manjit Singh, the assistant controller of Shun Electronics' KL Radio Division, wants to change the overhead cost allocation system. To date, the division has used...

... method analyzing and assessing methods of collection and accounting for bad debts Consumer Goods RE (bad debt expense) (OE) decr. $662,790     Allowance for bad debts (CA) incr. $662,790 Allowance for bad debts (CA) decr. $685,671     Trade receivables (A) decr...

.... entrepreneurship innovation environmental sustainability strategy branding green chemistry Consumer Goods This case provides an example of an innovative and fast-growing startup company that has staked its future on consumer desire for effective, aesthetically attractive...