... placement Rights issue Financial communication Corporate communications Financial markets Financing Share prices The case study describes the funding choices available to Tata Motors Limited (TML), a major global automobile manufacturer based in India. Owing to a very high debt-to-equity ratio...

... . Nicolas Kervyn can be contacted at: nicolas.o.kervyn@uclouvain.be © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing Brand management International branding Marketing strategy Corporate communications Public relations Fashion...

...@spjimr.org © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Corporate communications Service management Customer service In May 2022, the chief executive officer of IndiGo Airlines – India’s largest passenger airline by market share, Ronojoy...

... announcements made by various public figures have on vaccine acceptance and hesitancy? Corporate communications Crisis management Public relations Health and safety Social media strategy Trust This case outlines the challenge facing Morning Star BrandCom (MSBC), a Public Relations...

... licensed re-use rights only Marketing Advertising Marketing strategy/methods Corporate communications Marketing communications It was in June 2016, when Asad Haroon, the young head of brands at Ufone, a Pakistani originated telecom operating company, was posed with a challenge...

.../business law. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing. Advertising Marketing policy Business law Corporate communications A recent advertisement by international conglomerate HUL was severely criticized for insulting...

... stakeholder communication effectively. Supplementary materials Teaching notes are available for educators only. Subject code CSS 2: Built Environment. Project management Risk management/analysis Entrepreneurship Stakeholder management Corporate communications The case is set in 2017...

... the key building blocks of a successful induction. Tulsi Jayakumar can be contacted at: Tulsi.jayakumar@spjimr.org © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Corporate communications Family firms Customer relationship management...

...), the tactical (planning, monitoring and control) and the operational (action, damage limitation, removal of the cause of the crisis). Crisis management Corporate communications Risk management analysis Public relations Social media strategy What is a crisis? If faced with one how does...

... 2020 Emerald Publishing Limited Licensed re-use rights only Management/executive education Globalization International business Corporate communications Higher education institutions in India are facing intense criticism for failing to impart employability skills to the students...

... CSS 11: Strategy. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Shubham can be contacted at: shubham.1913@gmail.com Business ethics Corporate communications Corporate social responsibility Crisis management Shubham, Vinay Kumar...

... Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS: 8: Marketing Marketing Corporate communications Brand management/equity Russell Abratt and Justine Cullinan...

..., mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Strategy Crisis Management Public Relations Market Recovery Business Strategy Leadership Corporate Communications Germany The cases describe a crisis faced by Mercedes...

..., or otherwise—without the permission of the Kellogg School of Management. Strategy Crisis Management Public Relations Market Recovery Leadership Corporate Communications The cases are designed for students in graduate or executive-level courses with an understanding of basic marketing...

... the permission of the Kellogg School of Management. Crisis Management Public Relations Disaster Management Leadership Corporate Communications Media Strategy Security Management Emergency Response United States Figure 1: Reputational Terrain—Media Coverage A PDF version...

... Publishing Limited Licensed re-use rights only Social media Corporate communications Facebook Traffic management Government department Anjali Singh This particular case relates to the effort of the Delhi Traffic Police (DTP) to improve its traffic management in a city with its...

...Melodena Stephens Balakrishnan Subject area Crisis management, reputation and brand management, corporate communication, logistics, organization strategy. Study level/applicability Post-graduate and executive education. Case overview The Eyjafjallajökull Iceland Volcano erupted on April 14...