... of the Kellogg School of Management. Digital Marketing Observational Research Customer Insights Consumer Behavior Ethnographic Research Focus Groups These revelations have serious implications for Microsoft. If perception is reality, Microsoft faces a huge challenge in attempting to change...

... to do with Microsoft), and “Neither.” The first two piles could have no more than five adjectives each. The same exercise was repeated for Google. Digital Marketing Observational Research Customer Insights Consumer Behavior Ethnographic Research Focus Groups Exhibit TN1: Areas...