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Keywords: Diffusion Models
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Teaching Notes
Teaching Notes 1–32.
Published: 20 January 2017
... with a simple chain-ratio-based forecasting model that, while simple and intuitive, was too simplistic. The company had also commissioned a research firm to develop a model-based forecast. The model-based forecast used diffusion modeling, analogy-based forecasting, and conjoint analysis to create a forecast...

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