... be able to: Dunkin’ Rebranding Brand identity Digital transformation Menu innovation Keller’s brand equity model Food This case study examines Dunkin’ Donuts’ rebranding strategy, focusing on how the company redefined its identity to respond to industry trends and align...

... on digital transformation, technology strategy, entrepreneurship or emerging markets management. The case is particularly valuable in modules discussing: Strategic transformation and business model innovation Technology entrepreneurship and startup scaling Digital platform strategies...

... students develop an appreciation of the impact emerging technologies are having on organizational digital transformation. This case study evaluates the strategic considerations for whitespace digital solutions into existing organizational operations, balancing innovation with core operating principles...

... business based in South Africa. The company is known locally in the mining and engineering industry for its project development, delivery, execution and operations capabilities. Digital transformation is a key strategic focus in the industry, as clients seek digitised integrated systems. For this client...

... to prepare for digital transformation; apply change models to the unique challenges associated with disruptive technologies; and recommend solutions for the organisation to proceed with the implementation of disruptive technologies, while keeping employees central to the change. Case overview/synopsis...