..., or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Entrepreneurship Product Development Educational Technology Disruptive Technology Opportunity Analysis Chicago More specifically...

... protection strategy Positioning Innovative packaging Pharmaceutical industry Anti-counterfeit technologies Disruptive technology This case study pivots around the core issue of the counterfeit or spurious drugs that are a menacing and deadly problem worldwide. The proliferation of fake drugs...