... 2024 Emerald Publishing Limited Licensed re-use rights only Strategy Business growth SUGAR Cosmetic India Entrepreneurship Women led management Corporate growth Business process management Channel management Distribution channels Workflow management Product differentiation...

... and to plug the gaps that a transition involving offering omnichannel services entailed, they dramatically moved away from evaluating business opportunities from a narrow distribution channel mindset to a more holistic perspective. The transformational program that followed impacted the way every function...

... objectives while targeting the base of the pyramid? Distribution channels Marketing strategy Marketing mix Consumer behaviour Mariam Atinga, the founder and owner of Mariam Special, was a native of Garu in the Upper East region. Mariam Special had specialized in the processing of freshly...

... the transformation of rural retail from traditional models to organized modern retail;▪ Understand the opportunities and challenges of rural markets with specific reference to automobile products;▪ Identify and evaluate the various distribution channels available for rural markets; and▪ Devise a suitable rural...

... data and distribution channels and formulating new strategies. Case overview/synopsis Dos Hemisferios Winery, founded in 1999 as a hobby, grew into a family business. The Ecuadorian winery expanded production after winning an international award for its Paradoja blend in 2009. With a $10m...

.... The teaching note discusses theoretical frameworks such as external environment analysis and SWOT analysis to devise distribution strategies. The case study mapped the distribution channel and decision alternatives for the company. Supplementary materials Teaching notes are available for educators only...

... and graduate levels, this case may be used. The case addresses the channel structure, including wholesaling, retailing and e-commerce. Distribution channel management, the theory of consumption values and e-commerce marketing management are explained. Evaluation of channel strategy, design, implementation...

... through introduction of new product variants or through envisaging new distribution channels. Case overview/synopsis Cronos Ltd. was Iyer's first business endeavour after completing his Master of Business Administration (MBA). Iyer had aspired to be an entrepreneur since he was a youngster. In 2015...

... the following teaching plan. Supply chain management Public administration Distribution channels Digitization Supply chain integration Technology implementation Strategy formulation Public distribution system The public distribution system (PDS) plays a vital role in the lives...

... at: rkamath@spjimr.org © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Online shopping/electronic commerce Distribution channels Channel management/relationships Profit and loss Internet marketing Retailing Philadelphia Home Products (PHP...

... by big players; the constraints GoBhaarati faced in constituting and aligning distribution channel. These impulsions can have legal, environmental and or managerial foundations. Case overview/synopsis GoBhaarati Agro Industries and Private Limited (GoBhaarati) operated as a nonprofit social...

... market drivers, which will subsequently help them to develop a new structure of rural distribution channel. Case overview/synopsis ICICI Prudential Life Insurance Company Limited (IPRU) was trying to reach the last mile customers of rural India to tap the opportunity and meet the Indian Government's...

... of business, strategy, business model innovation and social entrepreneurship. Sustainability Disaster management Distribution channels Innovation Product differentiation Strategy Discovery Holdings Limited is a leading financial service organisation in South Africa, and its Digital Health...

... Distribution channels Retailing Rajeshwari Krishnamurthy This case is about how a fast-moving consumer goods (FMCG) Company in India – Naturo Products is handling its Sales and Distribution Management strategies. The FMCG segment in India is very competitive and is dominated by big multi...

... to the poor rural population who rear backyard poultry. The business model is unique; first, because of the innovative dual purpose bird developed after cross-breeding for many generations, which is the first of its kind of in the developing nations, and second, the distribution channel which is based...

... in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Artificial Intelligence Direct Marketing Distribution Channels E-Commerce Entrepreneurship Growth...

... Licensed re-use rights only Food marketing Distribution channels Channel management/relationships Paulo Arthur Mauro, Kateline Ketne Daltoé, João Ricardo da Costa Lopes, Flavia d Albergaria Freitas and Victor M.C. Almeida The case reports the dilemma experienced in 2013 by Osmar...

... of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Consumer Marketing Distribution Channels E-Commerce Marketing...

..., or transmitted in any form or by any means–electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Business Plans Distribution Distribution Channels Entrepreneurship Market Analysis Product Development Product Management Social Responsibility...

... to students to help them prepare for class discussion of the case: Branding Consumer Marketing Customer Service Distribution Channels Marketing Marketing Communications Marketing Strategy Service Strategy Strategic Positioning Sports apparel Large The case traces...