...Pooja Darda; Shailesh Pandey Research methodology This case study is based on Amazon, a global e-commerce giant, which is well-known for its extensive product range and customer-centric approach. The nature of the research is exploratory. This study is purely exploratory in intent. Secondary...

... Yindii documents, such as marketing campaign reports, user data analytics and app usage statistics. Industry reports on food waste, e-commerce trends and the use of AI in marketing were likely also consulted to triangulate data and ensure a well-rounded perspective. By combining these various data...

... operations and growth. Complexity academic level This case study is suitable for undergraduate-level students, particularly in courses related to business management, e-commerce, marketing and supply chain management. Supplementary materials Teaching notes are available for educators only. Subject...

... learning Customer insight analysis E-commerce Entrepreneurship Stones2Milestones (S2M), a pioneering Indian EdTech company founded in 2009, was preparing to script a first-of-its-kind global success story with Freadom, its machine learning and artificial intelligence-enabled English learning...

...-use rights only Entrepreneurship Entrepreneurial skills Job satisfaction Small businesses Failure Dark sides Mental health Faith E-Commerce This case is appropriate for introductory entrepreneurship courses at the undergraduate and graduate level. It might also be used...

... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Sustainable marketing Branding Digital marketing Return on ads spent (ROAS) Global trend in marketing Sustainable straws Advertising Digital marketing Direct marketing E-commerce Internet marketing Manufacturing...

... to strengthen the brand’s identity of “affordable, accessible, and authentic sustainable fashion”. Case overview/synopsis This case study is based on the brand “MOS Preloved”, an e-commerce market place in India for the buying and selling of preloved sarees. Founded by Susmita Misra in July 2021...

...Pallavi Ghanshyala Vyas Learning outcomes After reading and discussing the case, the students will be able to: apply paid, owned and earned digital marketing tools to Zilli’s, analyze the omnichannel and e-commerce strategy of Zilli’s, evaluate digital marketing strategy of Zilli’s and elaborate...

... for educators only. Subject code CCS8: Marketing. Neena Sondhi is the corresponding author and can be contacted at: neenasondhi@imi.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Online platform e-commerce Direct...

... Digital marketing E-commerce Entrepreneurship D2C Distribution channel Social media strategy Ethical products In 2016, what began as a quest to find safe baby care products for the first-time parents Varun and Ghazal, turned into an entrepreneurial opportunity. The couple started Honasa...

... food purchasing E-commerce Food and nutrition Marketing strategy Product management Value chain The short case study presents the story of a young start-up called Country Delight. The firm began operations in 2015 and was the brainchild of Chakradhar Gade and Nitin Kaushal. The direct...

... University. To request permission to reproduce materials, please call +86-21-2501 1383, or email to case@fdsm.fudan.edu.cn . For more case information, please go to http://case.fdsm.fudan.edu.cn/ . This case is sponsored by Fudan Premium Fund of Management. e-commerce Large Theory...

...Lingfang Li; Yangbo Chen; Yi Liu “Originally as a business providing community life services since its founding in 2017, Dingdong (Cayman) has transformed itself into a fresh e-commerce company. After making adjustments to its business model and operating strategy for three times, Dingdong (Cayman...

... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Entrepreneurial opportunity generation Entrepreneurial opportunity exploitation Innovation Marketing strategy E-commerce “UClean Scaling Up Dilemma: Towards Building a Laundromat Mosaic in India...

...Anyu Wang; Nuoya Chen This case is about “Red”, a cross-border e-commerce platform developed from a community which was built to share overseas shopping experience. With sharp insights into the consumption behavior of urban white-collar women and riding on its community e-commerce advantage, “Red...

... of them did not make sufficient changes or did not make them in time. From this point of view, the difficulties encountered by Red Collar have the potential to shed light on possible ways of addressing business challenges in the e-commerce era, characterized by continuous technology advancement...

..., thus protecting honest trade. The strong support from more than 70,000 physical shops owned by Yiwugou ensures the first-hand supply that poses a problem for most e-commerce merchants, and equips Yiwugou with competitive advantage. In terms of marketing, Yiwugou is now aiming at commodity markets...

..., Shoppre turned out to be one of the best parcel forwarding and cross-border commerce companies in India, thanks to the first-mover advantage it enjoyed. Shoppre had offerings of shopping and shipping of cross-border e-commerce. As a new firm looking forward to increasing its market power, Shoppre faced...

... & Gamble, who were ruling the market for decades. When the COVID-19 pandemic hit, the market saw a shift in consumer buying patterns. There was greater use of e-commerce touch points for shopping, as various digital platforms such as the official site of products, social media and mobile platforms were...

... faced by Nykaa and propose strategies to bridge the gaps; learn and comprehend more about business models in e-commerce; and evaluate the e-commerce business models for deciding the best fit for Nykaa. Case overview/synopsis “Nykaa” was the brainchild of Falguni Nayar, who was an IIM alumna and had...