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Keywords: E-business
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Teaching Notes
Mohanbir Sawhney, Michael Biddlecom, Robert Day, Patrick Franke, John Lee-Tin, Robert Leonard, Brian Poger
Journal:
Teaching Notes
Teaching Notes 1–21.
Published: 20 January 2017
... of the Kellogg School of Management. Channel Design e-Channels e-Business Business-to-Business Markets Channel Conflict Industrial Automation Online Channels Note: To obtain a free copy of the PowerPoint file that accompanies this case, please e-mail cases@kellogg.northwestern.edu...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–28.
Published: 14 June 2015
...Bikramjit Rishi; Ashish Kapoor; Sameer Bhatia Subject area Marketing. Study level/applicability The courses in which this case can be used include e-business, e-commerce, digital marketing, retailing and marketing strategy. This case can be used to teach MBA students. This case is also having...
