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Keywords: Enterprise Software
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Teaching Notes
Microsoft Corp.: Branding and Positioning .NET
Available to PurchaseMohanbir Sawhney, Brian Buenneke, Lisa Jackson, Lisa Kulick, Nancy Kulick, Evan Norton, Erica Post, Ran Rotem
Journal:
Teaching Notes
Teaching Notes 1–27.
Published: 20 January 2017
...—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Product Branding Product Positioning Brand Architecture Sub-Branding Ingredient Branding Enterprise Software Value Proposition Design Technology Marketing...
