... Limited Licensed re-use rights only Taylor Swift Brand communities Relationship marketing Experiential marketing Personality branding Brand architecture Brand equity Entertainment Taylor Swift is one of the most successful global musical artists. Taylor Swift’s “Eras Tour” made...

... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Taylor Swift Entrepreneurship Strategy Marketing Brand management Consumer behaviour Reputation management Entertainment The case study examines Taylor Swift’s professional journey from her debut...

...@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing Pricing Pricing policy Regulatory policy Marketing policy Consumer behavior Amazon Prime Video OTT Content Price Subscription Streaming Entertainment This case...

... be contacted at: Holtzen-S@mssu.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Gender Women in leadership Negotiation Power Leadership Public relations Employment law Entertainment The case follows Fran Drescher (she), president...

...@gmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Netflix OTT Price Subscribers Pricing strategy Skimming pricing Market share Entertainment This case discusses the hurdles faced by Netflix in India. Netflix experienced rapid...

... Entertainment Hallmark had a strong history of supporting diversity, equity and inclusion (DEI) initiatives. During the 2019 holiday season, Hallmark Channel was suddenly caught in the middle of a Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) ad controversy that attracted media attention...

... undergraduate courses: Leadership and Labor-Management Relations. Case overview/synopsis In 2019, Abigail Disney, granddaughter of Roy Disney (co-founder of the entertainment giant The Walt Disney Company), gained considerable media attention when she publicly criticized the high compensation paid...

... Start-ups Marketing mix Business Model Canvas Marketing 4.0 Crowdfunding Quest games Porter’s five forces Russia Entertainment Alla Dementieva, Olga Kandinskaia and Olga Khotyasheva Paranoiabox.ru case presents an entrepreneurial and strategic marketing decision situation...

... Social Media Entertainment Large 1. How did the marketing campaign for Hunger Games: Catching Fire mark a departure from a traditional marketing campaign for a movie? What was innovative about the marketing approach adopted by Lionsgate? Phased and static messaging vs...

...Stephen M. Rapier; Doreen E. Shanahan; Nancy E. Dodd; Jeffrey R. Baker Synopsis In the 1990s, Mike Flanagan foresaw video moving from analog to digital and developed an equipment rental business to meet the needs of the entertainment/media production industry. By 1996 he established a second...

.... Entertainment The Broadway musical Hamilton, which retold the founding of the U.S. government via the sounds of hip-hop, had grossed almost $75 million and won 11 Tony Awards by June 2016. The cultural impact of both Hamilton and its writer and star Lin-Manuel Miranda was great...

..., attribute maps, operational performance, and operational strategy. Entertainment This case is set on the verge of the Walt Disney Company (DIS) opening its sixth global Disney resort in Shanghai in June 2016; the uncertainty surrounding the resort’s performance in China provides a view...

... in the case are disguised. Entertainment Copyright © 2007 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved. 2007 University of Virginia Darden School Foundation Licensed re-use rights only. To order copies, send an email to sales...