... at: glyn.atwal@bsb-education.com Taylor Swift Brand communities Relationship marketing Experiential marketing Personality branding Brand architecture Brand equity Entertainment Taylor Swift is one of the most successful global musical artists. Taylor Swift’s “Eras Tour” made history...

... Pyramid. Question 3: Identify and analyze the key entrepreneurial strategies that have contributed to Taylor Swift’s success, focusing on her innovation, adaptability and brand authenticity in the competitive entertainment industry. Question 4: Analyze how Taylor Swift: a) Effectively combines...

...@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing Pricing Pricing policy Regulatory policy Marketing policy Consumer behavior Amazon Prime Video OTT Content Price Subscription Streaming Entertainment This case...

... and expectations? (LO 3) When teaching the case, instructors may find the following theoretical frameworks useful. Gender Women in leadership Negotiation Power Leadership Public relations Employment law Entertainment The case follows Fran Drescher (she), president of the actors...

... Skimming pricing Market share Entertainment This case discusses the hurdles faced by Netflix in India. Netflix experienced rapid growth ever since its entry into the Indian OTT sector. The aggressive pricing strategies by OTT competitors put Netflix in a defensive position in India. Netflix...

... Furnelli can be contacted at: afurnelli@westfield.ma.edu © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Market segmentation Inclusion Entertainment Hallmark had a strong history of supporting diversity, equity and inclusion (DEI...

... undergraduate courses: Leadership and Labor-Management Relations. Case overview/synopsis In 2019, Abigail Disney, granddaughter of Roy Disney (co-founder of the entertainment giant The Walt Disney Company), gained considerable media attention when she publicly criticized the high compensation paid...

... in entrepreneurship at the undergraduate or graduate level. This case is also ideal to be used as a capstone project in a degree programme for entrepreneurs. Entertainment Alla Dementieva, Olga Kandinskaia and Olga Khotyasheva Start-ups Marketing mix Business Model Canvas Marketing 4.0...

... team gathered to brainstorm about how to execute such a campaign and position the film for another big success. Entertainment The class discussion begins with a focus on the transmedia storytelling tactics employed by Lionsgate to promote the film. It delves into the unique aspects of brand...

...Stephen M. Rapier; Doreen E. Shanahan; Nancy E. Dodd; Jeffrey R. Baker Synopsis In the 1990s, Mike Flanagan foresaw video moving from analog to digital and developed an equipment rental business to meet the needs of the entertainment/media production industry. By 1996 he established a second...

... system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation. Entertainment The Broadway musical Hamilton, which retold the founding of the U.S...

... or a nearby province could be as much as CNY2,000 for a full day (roughly USD300) ⁴ in a country where the average yearly salary is slightly over USD9,000 ⁵ —a prohibitive price tag compared to other entertainments. This was complicated by the fact that the one-child policy, which had...

... . No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation. Entertainment The assignment...