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Teaching Notes

Microsoft Office: Gaining Insight into the Life of a College Student (A)

Mohanbir Sawhney, Ashuma Ahluwalia, Yuliya Gab, Kevin Gardiner, Alan Huang, Amit Patel, Pallavi Goodman

Teaching Notes 1–7.

Published: 20 January 2017

... using Twitter, technology diaries using the Internet and smartphones, focus groups, and one-on-one interviews with students. The case helps students understand the value of ethnographic and qualitative research techniques, draw inferences from the data, and subsequently make recommendations...

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Teaching Notes

Microsoft Office: Gaining Insight into the Life of a College Student (B)

Mohanbir Sawhney, Ashuma Ahluwalia, Yuliya Gab, Kevin Gardiner, Alan Huang, Amit Patel, Pallavi Goodman

Teaching Notes 1–28.

Published: 20 January 2017

... using Twitter, technology diaries using the Internet and smartphones, focus groups, and one-on-one interviews with students. The case helps students understand the value of ethnographic and qualitative research techniques, draw inferences from the data, and subsequently make recommendations...

View article titled, Microsoft Office: Gaining Insight into the Life of a College Student (B)

Add to Citation Manager for Microsoft Office: Gaining Insight into the Life of a College Student (B)