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Keywords: Go-to-market strategy
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–14.
Published: 06 December 2023
... Marketing Emerging Market Multinational Enterprise Born Global Firm Go-to-Market Strategy International Marketing Saas Medium Table TN-2 Difference Between the SMB and MM Segments Factors SMB MM Firm size Small Large Number of staff members 1 to 250 250...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2021) 17 (1): 117–145.
Published: 30 April 2021
... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Startups Minimum viable product Product development New venture creation Go-to-market strategy BML loop Lean startup Software Technologies The four founders of Arnetta...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–28.
Published: 09 December 2016
... in leading discussion of this case: Distribution Channels International Business Marketing Communications Marketing Strategy Social Media Strategic Positioning Company Culture Targeting Segmentation Go-to-Market Strategy Mobile telecommunications Medium “The Second Album...
