...; understand how a comprehensive digital marketing plan for the business is developed; discuss the pros and cons of digital marketing. Case overview/synopsis The handloom and handicraft industry has been the backbone of India’s rural economy for decades. It is one of the largest employment generators after...

... are the market failures in the sector? What are the state failures? Given the market and state failures identified, what is the role for social enterprises? Are there any non-market based justifications for intervening in the handloom sector? 2) Organizational Issues Are the organizational...