Keywords: Healthcare
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Teaching Notes
Teaching Notes
Teaching Notes
Teaching Notes (2023) 19 (1): 98–116.
Published: 25 January 2023
... were at stake. Understanding a firm’s pricing decision in the presence of products from competing firms, in a healthcare context. Analyzing the diverse impacts of a pricing decision using the traditional approaches of tradeoff and compromise. Exploring the paradoxical leadership approach...
Teaching Notes
Teaching Notes (2023) 19 (1): 76–97.
Published: 25 January 2023
... of the entrepreneurship journey. Contextualizing healthcare challenges in India. The case is written for business management students and can be used in general management, entrepreneurship, and strategy classes. The case can be used for discussions on leadership, social entrepreneurship, and strategic...
Teaching Notes
Teaching Notes (2022) 18 (6): 874–883.
Published: 21 November 2022
... products Matt and Noah Colvin Hoarding Price gouging Healthcare When the COVID-19 pandemic broke out, people panicked and rushed to purchase essential products such as hand sanitizers, antibacterial soaps, disinfectant wipes and face masks. The images of a panicked public inspired...
Teaching Notes
Teaching Notes (2022) 18 (6): 898–912.
Published: 21 November 2022
... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Healthcare Jehan Wadia, a newly appointed finance manager of Tembo Global Industries Ltd., is facing a dilemma in recommending an investment decision to Mr Variava, Chief Finance Officer. Implementation...
Teaching Notes
Teaching Notes
Teaching Notes 1–19.
Published: 13 July 2021
... senior leadership why a program such as the one the protagonist started adds value to an organization. Case Overview In early 2018, Kate McKinnon, AVP of HR for CareerStaff Unlimited (CSU), a temporary staffing company and division of Genesis HealthCare, reflected on the late 2016 decision to develop...
Teaching Notes
Teaching Notes 1–31.
Published: 23 June 2021
... learned in her MBA program and which had guided her values and practices since. Healthcare Health-care advocates Health-care entrepreneurship Leadership in health care Managing through COVID-19 pandemic © Cynthia Ingols and Devon Eckert. 2021 Cynthia Ingols and Devon Eckert...
Teaching Notes
Teaching Notes
Teaching Notes (2020) 16 (1): 34–50.
Published: 18 March 2020
... a community pharmacy, Our Family Farmacy (OFF), for years. A changing industry climate has forced Richard to diversify the products and services he provides. In addition to the distribution of medicine and front-end sales of consumer goods, Richard is seeking to expand into a larger spectrum of healthcare...
Teaching Notes
Teaching Notes 1–8.
Published: 20 December 2017
... Healthcare Large The case describes the growth of a second generation family business in the Indian healthcare diagnostics space at a time when the protagonist Dr. Arvind Lal finds himself at the vortex of two swirls-the changing macro-environment where the entry of foreign competition...
Teaching Notes
Teaching Notes 1–21.
Published: 20 December 2017
... sessions independent of Dr. Lal PathLabs (A) case or in conjunction with it. Large Healthcare Family Business Growth Strategy Dilation of Ownership Brand Building Logistics International Business © 2017 by the Indian Institute of Management, Ahmedabad 2017 Indian...
Teaching Notes
Teaching Notes 1–14.
Published: 07 December 2017
... discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Fitness Gym Body Building Healthcare Fitness industry Medium Students can make a thorough analysis of this case once they are introduced to the 4Ps...
Teaching Notes
Teaching Notes (2017) 13 (3): 377–413.
Published: 02 May 2017
... from curing polio (i.e. a problem-based position) to promoting healthy babies (i.e. a position framed more positively). Healthcare Branding Positioning Not-for-profit Nonprofit Charity This case involves the March of Dimes (MOD) Foundation, “the leading nonprofit organization...
Teaching Notes
Teaching Notes 1–24.
Published: 20 January 2017
... HIV infection to infants during pregnancy, delivery, or breastfeeding due to inadequate resources to invest in prevention efforts. The existing procedure to diagnose infants with HIV required collecting dried blood samples at more than two hundred healthcare facilities around the country...
Teaching Notes
Teaching Notes 1–15.
Published: 20 January 2017
...Tim Calkins; Aggarwal Nayna This case looks at an important business task: forecasting a new product. The case can be used to teach finance, marketing (new product introduction), and healthcare strategy. The product is one of Amgen's most important new products: denosumab. On the surface, the case...
Teaching Notes
Teaching Notes 1–14.
Published: 20 January 2017
... and Healthcare Case Competition, can be used to teach growth strategy and new product strategy. It also provides an introduction to the pharmaceutical industry. Students will be given the opportunity to think critically about the role of innovation, risk, and ethics in healthcare-related firms. This case...
Teaching Notes
Teaching Notes 1–10.
Published: 20 January 2017
...@kellogg.northwestern.edu . No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Thalidomide Healthcare...
Teaching Notes
Teaching Notes 1–24.
Published: 07 January 2015
...Suresh Malodia; Anand Kumar Jaiswal GE Healthcare was on a continuous lookout for investing into new and innovative super value products for the Bottom of the Pyramid markets in India. After launching its first successful super value ECG machine Mac 400, GE had recently launched its twenty-fifth...

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