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Keywords: Indian jewellery market
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–8.
Published: 30 April 2026
... Licensed re-use rights only Luxury branding Premiumization strategy Consumer behaviour Indian jewellery market Brand trust and transparency Competitive market expansion Applying an STP logic (Kotler & Keller, 2016) within this context, Tanishq can segment based on usage occasions...
