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Keywords: Keller’s brand equity model
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2025)
Published: 06 May 2025
... transformation Menu innovation Keller’s brand equity model Food This case study examines Dunkin’ Donuts’ rebranding strategy, focusing on how the company redefined its identity to respond to industry trends and align with consumer preferences and expectations. Through an analysis of Dunkin...
