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Keywords: Kolkata
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–27.
Published: 08 August 2008
... network, reach among listeners, high quality studio and strong advertisement sales capabilities. The case discusses Radio Mirchi's entry into the Kolkata market in 2003 amidst the competition from three other players—Red FM, Aamar and Power. Kolkata occupied a prime place in the company's growth plans...
