... the permission of Kellogg Case Publishing. Large The case study focuses on VidMorph, a SaaS company in the video production software business. This fictional company needs a pricing strategy for its new video editing platform (also called VidMorph). It plans to choose between a subscription...

..., or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Large Set in 2024, the case features Patel Brothers Group (PBG), a US-based Indian grocery retailer and distributor. PBG, a family-run...

...Mohanbir Sawhney Serenique is an AI-driven online mental health counseling startup that created a custom large language model (LLM) for mental health counseling. Serenique has achieved significant market success, but to drive growth, the company wants to expand into online couples counseling...

... responses to create a product roadmap to ensure the company's sustained innovation and market leadership. Large Highlight the importance of understanding competitors' strengths and weaknesses. Discuss how ChatGPT's differentiators can be leveraged to maintain market leadership. Perform a SWOT...

... +86-21-2501 1399, or email to case@fdsm.fudan.edu.cn . This case was funded by Fudan premium Fund of Management. For more case information, please go to http://case.fdsm.fudan.edu.cn/ . Large As a long-established giant in Western fast food, McDonald's has adapted to the rapidly...

... the AVoD model with a small subscription fee (sachet pricing) specifically for the IPL. If the advertising-based model had created a large enough user base, it would have attracted advertisers and generated a profit. In the 2023 season, however, it produced only 60% of projected revenues, which...

...—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Large Avocados from Mexico (AFM) is a marketing organization that exists to 1) build brand equity for avocados exported from Mexico to the United States and 2) increase category...

...Jennifer Brown; Meghan Busse; Craig Garthwaite At the dawn of the twenty-first century, Boeing and Airbus, the leading manufacturers of large commercial aircraft, were locked in a battle for market share that drove down prices for their new planes. At about the same time, the two industry...

...., ChatGPT), used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Retail Large At this point in the discussion, the instructor can direct students...

... and adjust to improve it in following steps. Driver training Large This case explores how driver training schools create experience value for their trainees. The quite important ability of firms is to understand and meet its customers' needs, and it is more critical for firms to help...

... , October 15. Logistics Large It is suggested that students analyze strategic decisions of the company by combining asset-light theory, using the related concept of competitive strategy and operation management, to form the analysis of a business model and the future decisions...

... Engineering and technology Large The widespread phenomenon of the family business plays an important role in the national economies of developed countries in Europe and North America, and of developing countries in East Asia. However, family business succession is a difficult problem...

... . For more case information, please go to http://case.fdsm.fudan.edu.cn/ . Proprietary e-commerce Large In China, supply chain finance has gradually emerged as a new service for the retail industry.1 JD has been developing supply chain finance since 2013. With rapid development...

.../ . Information & Technology Large This case can be used in the course “Data, Models, and Decisions” or other courses on statistical modeling and data analysis. The case is closely related to statistical learning, quantitative models, and regression analysis. It can help students to learn how...

... and which characteristics do they have? What opportunities and challenges will Dingdong (Cayman) face in the future? What measures will it take in response? E-commerce Large This teaching note, with focus placed on the development course of Dingdong (Cayman) from its birth...

...-commerce Large Theory of Platform/Two-Sided/Multisided Markets What are two-sided/multisided markets? What is the meaning of the term platform? Give some examples of a platform. What are the features of a platform? How do Internet and information technologies enable the modern...

... of Dianping, it mainly provided high-quality review content to create value for dining customers, helping them make consumption decisions based on reviews. On the other hand, Dianping accumulated a large number of merchant resources thanks to its high user engagement. These resources also paved the way...

... an integrated solution to them, involving accounts and inventory management, marketing and credit loans. Dedicated staff were available to train the users complemented with customized guidance based on each store's operation monitored real time in the backend. Large This case was prepared...

... model innovation. Banking Large As China has pressed ahead with rural revitalization in recent years, its rural financial sector has also developed rapidly and the financial environment has been greatly improved. But compared with urban areas, the rural financial sector makes...

.... Cases are developed as the basis for class discussion and public reading. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. 22 03 2022 31 01 2024 Large Founded in 2004, OPPO has experienced...