..., made available to any LLM (e.g., ChatGPT), used in a spreadsheet, or transmitted in any form or by any means–electronic, mechanical, photocopying, recording, or otherwise–without the permission of Kellogg Case Publishing. Large The case study focuses on VidMorph, a SaaS company...

... available to any LLM (e.g., ChatGPT), used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Large Set in 2024, the case features Patel Brothers Group (PBG), a US...

...Mohanbir Sawhney Serenique is an AI-driven online mental health counseling startup that created a custom large language model (LLM) for mental health counseling. Serenique has achieved significant market success, but to drive growth, the company wants to expand into online couples counseling...

... or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Large This case was prepared by Professor Mohanbir Sawhney and Pallavi Goodman. In April 2024, Xander Griffin, Head of Consumer Innovation at OpenAI...

... to choose social media platforms and influencers for collaboration; how to generate marketing ideas around trending topics; and how to assess the effectiveness of social media advertising. Large Copyright © School of Management, Fudan University 2025 School of Management, Fudan University...

... the AVoD model with a small subscription fee (sachet pricing) specifically for the IPL. If the advertising-based model had created a large enough user base, it would have attracted advertisers and generated a profit. In the 2023 season, however, it produced only 60% of projected revenues, which...

...: Large Avocados from Mexico (AFM) is a marketing organization that exists to 1) build brand equity for avocados exported from Mexico to the United States and 2) increase category consumption. In preparing for 2022, after several years of successful advertising campaigns, the AFM decided...

...Jennifer Brown; Meghan Busse; Craig Garthwaite At the dawn of the twenty-first century, Boeing and Airbus, the leading manufacturers of large commercial aircraft, were locked in a battle for market share that drove down prices for their new planes. At about the same time, the two industry...

... Publishing. Retail Large In early 2004, housewares retailer Bed Bath & Beyond (BBBY) had no long-term debt and a significant amount of cash on its balance sheet. Although many analysts considered BBBY's balance sheet a strength that gave it greater flexibility, some commented...

... foundation of JD-SCF, the accounts include those of JD Mall, JD Finance, and JD Pay. As of the third quarter of 2016, the number of active users of JD app reached 198.7 million. Based on such a large account system, JD has built an open, dynamic system that connects front-end consumers with back-end...

... firms, including STO express, YT express, ZTO express, Best express, and Yunda express), franchising is not a barrier—they just need experience in the operation management of non-express part-load logistics. And they have enough funds for the large scale of investment. All that matters is time...

... and technology Large The widespread phenomenon of the family business plays an important role in the national economies of developed countries in Europe and North America, and of developing countries in East Asia. However, family business succession is a difficult problem worldwide. Especially...

.../ . Information & Technology Large This case was prepared by Professor Wen Yu, School of Management, Fudan University, based on research and public information. Cases are developed as the basis for class discussion and public reading. Cases are not intended to serve as endorsements, sources...

..., or email to case@fdsm.fudan.edu.cn . For more case information, please go to http://case.fdsm.fudan.edu.cn/ . Driver training Large This case explores how driver training schools create experience value for their trainees. The quite important ability of firms is to understand...

... +86-21-2501 1383, or email to case@fdsm.fudan.edu.cn . For more case information, please go to https://case.fdsm.fudan.edu.cn/ . This case is sponsored by Fudan Premium Fund of Management. Mobile Phones Large Founded in 2004, OPPO has experienced the boom of the Chinese mobile...

... in established businesses and other large-scale organizations. Quite a few of them have a bad impression of big businesses. Therefore, they feel more trustful toward sellers who share their feeling and find this kind of consumption more appealing. Third, consumers and suppliers benefit more in the exchange...

... University. To request permission to reproduce materials, please call +86-21-2501 1383, or email to case@fdsm.fudan.edu.cn . For more case information, please go to http://case.fdsm.fudan.edu.cn/ . This case is sponsored by Fudan Premium Fund of Management. e-commerce Large Theory...

... to reproduce materials, please call +86-21-2501 1383, or email to case@fdsm.fudan.edu.cn . For more case information, please go to http://case.fdsm.fudan.edu.cn/ . Internet company Large This case reviews the development of Dianping. After seeing Zagat's unique business model...

... to case@fdsm.fudan.edu.cn . For more case information, please go to http://case.fdsm.fudan.edu.cn/ . This case is sponsored by Fudan Premium Fund of Management. Supply chain solutions development Large As a “unicorn” devoted to the rural market, Huitongda has gone through a major...

... traditional financial services or products do you know that have been changed by fintech? And what are the potential risks or limitations that are worth noting? Banking Large As China has pressed ahead with rural revitalization in recent years, its rural financial sector has also...