... that this innovation might dilute the brand’s identity as a premium lemonade provider. Complexity academic level This case is suitable for advanced undergraduate and graduate courses, including Marketing Strategy, Market Research, Consumer Behavior and Entrepreneurial Marketing. It offers a platform to analyze...

... the decision context very crucial for Dinero: Product attributes Product management Competitive advantage Benchmarking Customer insight analysis Market research This case is about a fintech firm Dinero that was facing the dilemma of how to launch its investing app as a minimum viable product...

... marketing strategies. Critically examine the use of primary and secondary data for marketing decision-making. Case overview/synopsis Priya Raj, co-founder of Kaybase, a marketing research agency, is tasked with presenting market opportunities with identified positioning for TMY’s brands in the Indian...

... Marketing Market research Strategy Strategic marketing Consumer behavior Agri-tech industry Market entry strategy PESTEL analysis, Porter’s five forces Business strategy Market research Digital transformation in agriculture In April 2023, Seema, the head of marketing at Kissan Madadgar...

... to assess the existing business model of MOS Preloved. It would help to start at a broad level and then move to the nine elements depicted on the business model canvas as shown in Exhibit TN Table 2 . Strategy Marketing Entrepreneurship Retail Merchandising Market research Pricing...

... studying social marketing, NPO marketing strategy, cause marketing, fundraising techniques and social inclusion. Charity Foundation Social marketing Marketing strategy Market segmentation Market research Learning objective 2: Identify when to use segmentation, targeting...

... in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. branding consumer marketing corporate strategy decision-making growth strategy market research marketing planning marketing...

... with the objective of identifying one that would suit his needs. As part of an MBA course in marketing, Tom put together a student team to conduct marketing research on an opportunity to open a party center in Houston. After his team completed the study, Tom had both financial and marketing data to make a decision...

... to turn Eclipse around. His task was to use the opinions from other Wrigley executives and from marketing research data to decide if Eclipse could be turned around or if it should be abandoned. After reading and analyzing the case, students should be able to: Identify the most important variables...

... segments would also have helped Iridium understand the communication needs and the usage occasions of these various segments Iridium would have benefited from post hoc segmentation by conducting thorough quantitative marketing research on the needs, benefits sought, and usage occasions...

... MBA students would be very interested in using products that allowed electronic access to course materials everywhere and across many platforms and that allowed electronic note-taking and storage. To better understand this user group, PageWell conducted a market research survey of students, faculty...

... questions posed in the case. After reading and analyzing the case, students will be able to: Consumer marketing Crisis management E-commerce Leadership Market research Marketing Marketing communications Marketing strategy Social media Strategic planning It is February 2011...

... it had a technological advantage, TiVo faced one competitor (ReplayTV) and potential entrants such as Microsoft, so its success was far from guaranteed. Evidence suggested a bright future for the company, however; the concept had attracted $240 million in venture capital, and market research indicated...

... of the quantitative findings in the context of the application. Decision Making Financial Analysis Financial Planning Market Research Market Statistical Methods © The Kellogg School of Management at Northwestern University 2012 Cases are developed solely as the basis for class discussion. Cases...

... in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Market Research Marketing Product Development In mid-2011, Daniel Axelrod, senior product manager at Internet service...

... market research Understand the power of leveraging existing assets as opposed to innovating new products Understand the psychological basis of customer loyalty, including drivers and metrics of loyalty Market Share In 2007, Harley’s market share in the United States...

...Sanjeev Tripathi Fruitzone India Limited (FIL) was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company had conducted market research to identify a new flavour of fruit juice that it could launch. The case discusses how the data...

... research agency, India Monitor International (IMI) to conduct the market research. This case discusses the exploratory phase of the research conducted by IMI. This case is useful for participants in the Business Research Methods, Market Research and Qualitative Research courses. The author...

...Sanjeev Tripathi Fruitzone India Limited (FIL) was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company had conducted market research to identify a new flavour of fruit juice that it could launch. After it had completed...

...Sanjeev Tripathi Fruitzone India Limited was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was conducting market research to identify a new flavour of fruit juice that it could launch. The case discusses how Fruitzone India...