... that this innovation might dilute the brand’s identity as a premium lemonade provider. Complexity academic level This case is suitable for advanced undergraduate and graduate courses, including Marketing Strategy, Market Research, Consumer Behavior and Entrepreneurial Marketing. It offers a platform to analyze...

... © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product attributes Product management Competitive advantage Benchmarking Customer insight analysis Market research This case is about a fintech firm Dinero that was facing the dilemma...

... marketing strategies. Critically examine the use of primary and secondary data for marketing decision-making. Case overview/synopsis Priya Raj, co-founder of Kaybase, a marketing research agency, is tasked with presenting market opportunities with identified positioning for TMY’s brands in the Indian...

... Marketing Market research Strategy Strategic marketing Consumer behavior Agri-tech industry Market entry strategy PESTEL analysis, Porter’s five forces Business strategy Market research Digital transformation in agriculture In April 2023, Seema, the head of marketing at Kissan Madadgar...

... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Strategy Marketing Entrepreneurship Retail Merchandising Market research Pricing Sustainability Market research E-commerce The case study is based on the brand “MOS Preloved”, an e...

... strategy Market segmentation Market research Charity Foundation This case poses the marketing dilemma faced by Banati Foundation, a non-profit organization (NPO) based in Egypt. Banati has offered child protection services to girls at risk since its establishment in 2009. In particular...

...—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. branding consumer marketing corporate strategy decision-making growth strategy market research marketing planning marketing strategy product management R&D Motorcycle...

... with the objective of identifying one that would suit his needs. As part of an MBA course in marketing, Tom put together a student team to conduct marketing research on an opportunity to open a party center in Houston. After his team completed the study, Tom had both financial and marketing data to make a decision...

... Leadership Market research Marketing Marketing communications Marketing strategy Social media Strategic planning With this behind us, let's dig in. The following materials have been provided with this teaching note to aid instructors in leading this case: A Conversation...

..., recording, or otherwise—without the permission of the Kellogg School of Management. This case was prepared by Professor Robert Schieffer with research assistance from Min Chen, PhD candidate. 07 07 2005 Forecasting Market Research Market Segmentation Conjoint Analysis...

... market research Understand the power of leveraging existing assets as opposed to innovating new products Understand the psychological basis of customer loyalty, including drivers and metrics of loyalty After analyzing the case, students should be able to: Secondarily, this case draws...

... to turn Eclipse around. His task was to use the opinions from other Wrigley executives and from marketing research data to decide if Eclipse could be turned around or if it should be abandoned. After reading and analyzing the case, students should be able to: Identify the most important variables...

... experience maps generated by a market research firm for a real company. Although the firm prefers to remain anonymous, the experience maps have been edited only slightly. Be more comfortable analyzing unstructured consumer insight data with limited direction Have an improved ability to use inductive...

... it had a technological advantage, TiVo faced one competitor (ReplayTV) and potential entrants such as Microsoft, so its success was far from guaranteed. Evidence suggested a bright future for the company, however; the concept had attracted $240 million in venture capital, and market research indicated...

...—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Decision Making Financial Analysis Financial Planning Market Research Market Statistical Methods Wall Street hedge fund manager Kim Meyer is considering investing in an SFA...

... MBA students would be very interested in using products that allowed electronic access to course materials everywhere and across many platforms and that allowed electronic note-taking and storage. To better understand this user group, PageWell conducted a market research survey of students, faculty...

...Sanjeev Tripathi Fruitzone India Limited (FIL) was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company had conducted market research to identify a new flavour of fruit juice that it could launch. The case discusses how the data...

...Sanjeev Tripathi Fruitzone India Limited (FIL) was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company had conducted market research to identify a new flavour of fruit juice that it could launch. After it had completed...

... research agency, India Monitor International (IMI) to conduct the market research. This case discusses the exploratory phase of the research conducted by IMI. This case is useful for participants in the Business Research Methods, Market Research and Qualitative Research courses. The four cases can...

...Sanjeev Tripathi Fruitzone India Limited was the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was conducting market research to identify a new flavour of fruit juice that it could launch. The case discusses how Fruitzone India...