... trends and ideas from the field of marketing and branding (as eco-branding and family business branding) and new trends in the tourism service industry (as voluntourism). Courses in which this case study can be used are integrated marketing communication, corporate identity, services marketing and brand...

... and learn approach must be enhanced and become more strategic in the future. This case was prepared by Professor Mohanbir Sawhney. Digital Marketing Social Networks Product Launch New Media Marketing Communication Social Media Marketing B2B Marketing This case is designed...

...Namita N. Kumar Subject area Integrated advertising, promotion and marketing communications. Study level/applicability The case has been developed for use in marketing communication as well as strategic brand management courses of MBA and/or PGDM programmes. It high/ights the fact...