... trends and ideas from the field of marketing and branding (as eco-branding and family business branding) and new trends in the tourism service industry (as voluntourism). Courses in which this case study can be used are integrated marketing communication, corporate identity, services marketing and brand...

... Social Networks Product Launch New Media Marketing Communication Social Media Marketing B2B Marketing In addition, Cisco executives became active on blogs and forums to reach customers and plug launch events and encourage viral pickups. The “Ask the Expert” forum encouraged...

...Namita N. Kumar Subject area Integrated advertising, promotion and marketing communications. Study level/applicability The case has been developed for use in marketing communication as well as strategic brand management courses of MBA and/or PGDM programmes. It high/ights the fact...