... pricing Price fairness Marketing Microeconomics Marketing ethics Pricing policy This case outlines the decisions that Adar Poonawalla, the CEO of Serum Institute of India (Serum), had to make in late April 2021 concerning its pricing for a COVID-19 (Covid) vaccine. Serum was the world’s...

... rights only Marketing ethics Marketing Strategy This case illustrates how a company called “CoKarma” which was into the business of co-working spaces survived the period of the pandemic and evolved its business model in tune with the changing market dynamics. The organization was faced...

...: Marketing. Muhammad Muzamil Sattar can be contacted at: muzamil.sattar@iba-suk.edu.pk © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Business ethics Sales management Sales performance Marketing ethics Muhammad Muzamil Sattar, Asad Ali...

.... Subject code CSS 5: International Business Antonio Eduardo Meier can be contacted at: ameier@kytproyectos.com © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing ethics Marketing strategy/methods B2B marketing International business...