... Clinical trials Clinical outcomes Health-care management Leadership Health-care leaders Pharmaceutical industry The case discusses US-based pharmaceutical giant Pfizer Inc.’s (Pfizer) successful rollout of the Covid-19 vaccine under the leadership of its CEO Albert Bourla (Bourla...

...@kellogg.northwestern.edu . No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Pharmaceutical Industry...

... only. Cases of the Indian Institute of Management, Ahmedabad, are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Sanofi-Aventis Prayas Pharmaceutical Industry Bottom of the Pyramid...

... protection strategy Positioning Innovative packaging Pharmaceutical industry Anti-counterfeit technologies Disruptive technology This case study pivots around the core issue of the counterfeit or spurious drugs that are a menacing and deadly problem worldwide. The proliferation of fake drugs...