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Keywords: Price War
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–13.
Published: 17 August 2007
...Anand Kumar Jaiswal CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits...
