... This case discusses the hurdles faced by Netflix in India. Netflix experienced rapid growth ever since its entry into the Indian over-the-top (OTT) sector. The aggressive pricing strategies by OTT competitors put Netflix in a defensive position in India. Netflix introduced the low-priced mobile-only plan...

... illustrates the principles of differential pricing/price discrimination. More specifically, it highlights pricing strategies motivated by second- and third-degree price discrimination in an emerging market’s health-care context. From the information in the case, the student can learn to apply the concepts...

... or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Competitive Strategy Financial Analysis Growth Strategy Marketing Marketing Planning Marketing Strategy Pricing Strategy Strategic Planning Strategic Positioning...

... and Acquisitions Pricing Strategy Strategic Positioning Ride-sharing Large The following is the sequence of questions that can be used to facilitate class discussion of the Uber China case. The case is deliberately tightly focused, making it easy to flow through the questions. After...

... Case Publishing. Competition Competitive Strategy Decision Making Global Strategy Growth Strategy Innovation Market Analysis Pricing Strategy R&D Risk Management Mobile payments Medium This case features Stripe, a startup that enables merchants to accept...

... the permission of the Kellogg School of Management. The following questions can be assigned to students to help them prepare for class discussion: Corporate Strategy Big Data Growth Strategy Information Management Information Technology Disruptive Innovation Market Analysis Pricing Strategy...

... Pricing Strategy Strategic Positioning India The case tells the story of Synthroid from its development in 1958 as the first synthetic thyroxine molecule to its competition against generic equivalents in 2004. The case introduces students to the pharmaceutical industry, its practices...

... products that have lower-priced alternatives, especially in the healthcare industry Branding Ethics International Marketing Health Care Marketing Marketing Strategy Pricing Strategy Strategic Positioning India This case was developed with support from the December 2009 graduates...

... and acquire both customers and agents in this two-sided market. Understand the complexity of pricing in two-sided markets Evaluate the profitability of different pricing strategies in two-sided markets Understand the effect of an innovation on the creation and capture of value Identify possible...

... of managing a brand when external factors cause a decline in category demand. They also explore the role of pricing and advertising in managing a small, luxury brand. Brand Management Advertising and Luxury Brands Pricing Strategy List the pros and cons of the three options. Create a new...

...—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Competitive Strategy Consumer Marketing Crisis Management Growth Strategy Marketing Marketing Strategy Pricing Strategy Product Development Product Management Strategic...

... the permission of Kellogg Case Publishing. Competion Strategy Decision Making Distribution Channels Strategic Planning Accounting Financial Planning Cash Flow Analysis Financial Strategy Pricing Strategy Tel Aviv-based Diskit Khartsan Ltd. sold sprays, traps, and netting to combat...

.... Pricing Strategy Price Elasticity Financial Strategy Pet Product Manufacturing Carolina Araujo had recently taken control of her family's business, Pepita Disco PPM, Uruguay's second-largest producer of beef-based dog food, treats, and toys. While she respected the company's nearly...

... Pricing Strategy Marketing In this case, the founders and owners of Carolina Lunker Sauce, Russ and Matt Cobb, are debating reducing the price of their new product in order to secure an important first order. The question at hand is specific and immediate: reduce the price...

.... Marketing Pricing Strategy Sales Force Management Segmented Pricing The case describes the challenges of pricing manager Robert Davidson, whose company, Tupelo Medical, sells medical products through an external sales force. Recently, the company has experienced both lower average price...

... in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Product Development Distribution Channels Pricing Strategy Marketing Planning...

..., or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Consumer Marketing Control Systems Distribution Channels Distribution Channels E-commerce Marketing Strategy Pricing Strategy Product Management...

... business courses in the subject areas of Business, Marketing and Social/Digital Media Marketing. Gregory C. Foudray can be contacted at: gfoudray@salemstate.edu © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Pricing strategy Social...

..., mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Competitive Strategy Decision Making Entrepreneurship Growth Strategy Innovation Motivation Pricing Strategy Strategic Positioning Venture Capital OurCrowd illustrates one type...

...Farzana Quoquab; Fauziah Sh. Ahmad; Nor Hazarina; Maisarah Ahmad Subject area Marketing Management, Entrepreneurship. Study level/applicability This case meant for advanced undergraduate students, taking courses of marketing management that covers the topics related to pricing strategies...