.... Racela is the corresponding author and can be contacted at: olimpia.rac@mahidol.ac.th © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only New product Entrepreneur Launch strategy Product design Marketing research Qualitative market research...

... only Service operations Service management Consumer food purchasing Consumer behaviour Strategy Product design Ajay Takeaway Foods LLP (Ajay Foods) is a food venture founded by Mr Jaideep Vasant Solanki and Mr Ajay Vasant Solanki. It operates as a chain of quick service restaurants...

...Debabrata Chatterjee; Jasleen Kaur Learning outcomes The learning outcomes are as follows: Understand the concept and characteristics of Bottom of Pyramid (BoP) markets; understand the concept and characteristics of frugal innovations; understand the Design Thinking approach to product design...

... Emerald Publishing Limited Licensed re-use rights only Environmental issues Innovation Leadership Product design Sustainability Ankit and Atul refused to take up jobs after completing their engineering. They agreed to disagree with their parents, and in a rare incident of co-operation...

... for providing useful inputs. Understand how to formulate marketing strategies for entering a new market Understand the challenges involved in market segment(s) selection Understand the product design process Analyse how positioning and brand image influence segment selection and product design...