... to appreciate the decision-making related to digital product management using the approaches such as voice of customer, minimum viable product, competitive benchmarking, breakthrough innovation and blue ocean strategy. This case can be used for teaching in the product management course and the strategy course...

... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Marketing models Management science Product management Pricing This case is about a restaurant in the West Bengal region of India that wanted to find the degree of association between different...

... food purchasing E-commerce Food and nutrition Marketing strategy Product management Value chain The short case study presents the story of a young start-up called Country Delight. The firm began operations in 2015 and was the brainchild of Chakradhar Gade and Nitin Kaushal. The direct...

.... COVID 19 Restaurants Platforms Disruption Service Profit Chain Product Management Food Medium Dineout is a table reservation company founded by Ankit Mehrotra, Vivek Kapoor, Nikhil Bakshi and Sahil Jain in 2012. The company has evolved into an end-to-end solution provider...

... the overarching Sirona business strategy. Complexity academic level The case can be used for a foundation course in Marketing and/or an advanced elective on Product Management or Marketing Strategy. Supplementary material Teaching notes are available for educators only. Subject code CSS 8: Marketing...

... segmentation Product management Product mix Marketing strategy The case describes the situation Siddharth Iyer, founder of Cronos Industries Pvt Ltd, faced when he had to decide whether to extend the existing product line and serve the general trade (GT) distribution channel or enter into the modern...

...-use rights only Brand management Product management Product positioning Market segmentation In April 2015, Reid & Taylor was facing difficulties in clearing its merchandise from stores, and had been offering discounts for extended periods, as against typical industry trends...

... are available for educators only. Subject code CSS 8: Marketing. Deepa Unnithan can be contacted at: deepaunnithan@gmail.com © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Brand management/equity Marketing Product management Product positioning...

... Emerald Publishing Limited Licensed re-use rights only Consumer behavior Marketing Product management Product positioning Brand management/equity Maruti Suzuki India Limited (MSIL), a joint venture between Maruti Udyog Limited, India and Suzuki Motors, Japan, is considering...

... and design appropriate strategies to increase consumer reach and sales that could overcome the challenges of cultural stereotypes. Complexity academic level MBA-level courses in marketing management (core), consumer behavior and product management. Subject code CSS 8: Marketing. Neena Sondhi can...

...—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. branding consumer marketing corporate strategy decision-making growth strategy market research marketing planning marketing strategy product management R&D Motorcycle...

... pickup venues. Flawed pickups resulted in rider dissatisfaction and in lost revenues for drivers. Uber had identified the pickup experience as a top strategic priority, and a team at Uber, led by group product manager Birju Shah, was tasked with designing an automated solution to improve the pickup...

..., or otherwise—without the permission of Kellogg Case Publishing. Branding Competitive Strategy Consumer Marketing Corporate Strategy Growth Strategy Market Analysis Marketing Strategy Product Management Strategic Planning Non-alcoholic beverages, Fast food Large The following...

... discussion of the case: Advertising Branding Campaign Analysis Consumer Marketing Growth Strategy Marketing Communications Marketing Strategy Positioning Product Development Product Management Social Media Apparel Large The case traces the development of the Under...

..., or transmitted in any form or by any means–electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Business Plans Distribution Distribution Channels Entrepreneurship Market Analysis Product Development Product Management Social Responsibility...

... the permission of Kellogg Case Publishing. Product Management E-commerce Marketing Marketing strategy Technology management This case is intended to illustrate to readers the challenges faced in 2011–2013 by Amazon's CEO, Jeff Bezos, as he guided his company into the exploding tablet market...

... the permission of Kellogg Case Publishing. Market analysis Marketing strategy Product management R&D In 2002 Royal Reels was the second largest slot machine manufacturer in the United Kingdom. Yet the largest company, Generation Games, offered more advanced slot machines and was growing...

...—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Competitive Strategy Consumer Marketing Crisis Management Growth Strategy Marketing Marketing Strategy Pricing Strategy Product Development Product Management Strategic...

..., personnel at Philips Electronics, and Professor Alexander Chernev assisted in the development of this case. 14 09 2011 Branding Consumer Marketing Innovation Market Analysis Market Research Marketing Strategy Product Management Strategic Positioning Forecasting Demand...

... the camera's hardware button in favor of a software button per Verizon's request, or not? John Smith, the product manager, leads the cross-functional Droid 2 team. The case setting is an emergency “war room” meeting to address this critical issue, just weeks prior to launch. John's objective is to obtain...