... is helpful in teaching the concepts of marketing strategy pertaining to market entry in emerging markets, brand/product positioning, perceptual mapping of brands and usage of customer reviews as a source of information as part of Marketing Management, Marketing Research, User Generated Content Analysis, New...

... Licensed re-use rights only Growth strategy Agro-processing Product life cycle Product positioning Marketing Undergraduate Manufacturing Serwaa Karikari and Haiyan Hu This case features Sahel Grains Ltd, an agro-processing company based in Ghana, West Africa, striving...

...@iimmumbai.ac.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Product positioning Value creation Competitive advantage Stakeholder engagement Marketing strategy Digital marketing Networks are either sparsely connected or densely connected...

... the essential elements for its survival in the long run. Brand management Marketing strategy Product differentiation Creativity Product positioning Spitzeck & Chapman (2012) highlighted that shared value strategies enhance financial performance, thereby helping establish relationships...

... information. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing Product positioning Brand management This case is designed for undergraduate and postgraduate students, offering a valuable teaching tool for essential marketing concepts...

... Licensed re-use rights only Marketing strategy Product positioning Brand management Digital Marketing Real estate Luxury property Sales Pitch Digital Selling Table 1 suggests an indicative timeline for each of the discussion questions. However, one session may not be sufficient...

... 2023 Emerald Publishing Limited Licensed re-use rights only Targeting Market segmentation Product positioning Brand management Table 2 Teaching plan Sr. no Theme Development of the theme Duration (min) 1 Case context Problem statement: What is at risk? Review...

... Product positioning Marketing Entrepreneurship Social marketing In May 2021, Deep Bajaj, CEO of Sirona Hygiene Pvt. Ltd., a company in the female menstrual and intimate hygiene products space, sits back to think about a comment made by one of the investors whom he had been in discussions...

...-use rights only Brand management Product management Product positioning Market segmentation In April 2015, Reid & Taylor was facing difficulties in clearing its merchandise from stores, and had been offering discounts for extended periods, as against typical industry trends...

... Licensed re-use rights only Promotion Pricing Niche marketing Market research/consumer behavior Marketing mix Product positioning In mid-2017, Vasudev Kamalaiah, the Registrar and person accountable at the People Institute of Management Studies (PiMS), a Tier-IV MBA college based out...

... of the case, the students can analyse brand strategies with respect to ambassador marketing; TEARS model with No TEARS approach for endorser selection and endorser-related credibility risk management. Brand management/equity Marketing Product management Product positioning Advertising...

... management Product positioning Brand management/equity Maruti Suzuki India Limited (MSIL), a joint venture between Maruti Udyog Limited, India and Suzuki Motors, Japan, is considering repositioning its WagonR brand amidst issues of overall decline in sales in the automobile industry. With a market...

... re-use rights only Marketing mix Market segmentation/target markets Product positioning Market research/consumer behavior Strategy Saregama India Ltd. is the oldest music label brand in India, owned by a conglomerate Rama Prasad Goenka (RPG) group. With the rise in digital streaming...

...Bikramjit Rishi; Archit Kacker Learning outcomes To appraise the product positioning in an emerging market. To recognize and discuss a positioning plan for a new product. To apply, describe the Kapferer brand identity prism along with different competition levels for Kingfisher Ultra Max...

... at: drszamberi@yahoo.com © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Marketing Marketing strategy/methods Strategic management/planning Consumer ehaviour Market orientation/positioning Product positioning In 2018, commercial customers began...

... and MEC model, consumer behavior, segmentation targeting positioning and communication/advertising. Aasha Jayant Sharma can be contacted at: aasha.sharma@siom.in © Emerald Publishing Limited 2018 Emerald Publishing Limited Licenced re-use only Product positioning Market research...

... or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Product Branding Product Positioning Brand Architecture Sub-Branding Ingredient Branding Enterprise Software Value Proposition Design Technology Marketing...

... product positioning Food/Beverage Perdue Farms, the highly successful marketer of branded chickens, is considering whether or not to introduce a chicken hot dog to the market. The decision is complicated by a variety of factors, including top-management concerns and conditions, potential...

..., mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation. Rev. 9/90. advertising advertising media advertising strategy ethical issues marketing strategy product positioning Food/Beverage This case depicts the history of an unusual...