... at: r.raghuram@spjimr.org © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product positioning Market research Customer insight analysis Digital marketing Priya Raj, co-founder of Kaybase, a marketing research agency, is tasked with presenting...

... Licensed re-use rights only Growth strategy Agro-processing Product life cycle Product positioning Marketing Undergraduate Manufacturing Serwaa Karikari and Haiyan Hu This case features Sahel Grains Ltd, an agro-processing company based in Ghana, West Africa, striving...

...-making in business. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing Neeraj Pandey can be contacted at: npandey@iimmumbai.ac.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Product...

...: Marketing. Hemverna Dwivedi can be contacted at: hemverna.dwivedi@s.amity.edu © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Brand management Marketing strategy Product differentiation Creativity Product positioning The Chikankari art...

... for educators only. Subject code CSS 8: Marketing. Yukti Ahuja can be contacted at: yukti7884@gmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing Product positioning Brand management The case centered around Mr. Ashvinder...

... Licensed re-use rights only Marketing strategy Product positioning Brand management Digital Marketing Real estate Luxury property Sales Pitch Digital Selling This case enumerates Aldeola de Siolim, Goa’s (ASG) pre-sales promotional challenges. ASG was an upcoming luxury residential...

.... Jayanthi Thanigan can be contacted at: jayanthi.thanigan@manipal.edu © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Targeting Market segmentation Product positioning Brand management Baby milk products This case is set in the year...

... Product positioning Marketing Entrepreneurship Social marketing In May 2021, Deep Bajaj, CEO of Sirona Hygiene Pvt. Ltd., a company in the female menstrual and intimate hygiene products space, sits back to think about a comment made by one of the investors whom he had been in discussions...

...-use rights only Brand management Product management Product positioning Market segmentation In April 2015, Reid & Taylor was facing difficulties in clearing its merchandise from stores, and had been offering discounts for extended periods, as against typical industry trends...

... Licensed re-use rights only Promotion Pricing Niche marketing Market research/consumer behavior Marketing mix Product positioning In mid-2017, Vasudev Kamalaiah, the Registrar and person accountable at the People Institute of Management Studies (PiMS), a Tier-IV MBA college based out...

... are available for educators only. Subject code CSS 8: Marketing. Deepa Unnithan can be contacted at: deepaunnithan@gmail.com © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Brand management/equity Marketing Product management Product positioning...

... Emerald Publishing Limited Licensed re-use rights only Consumer behavior Marketing Product management Product positioning Brand management/equity Maruti Suzuki India Limited (MSIL), a joint venture between Maruti Udyog Limited, India and Suzuki Motors, Japan, is considering...

... re-use rights only Marketing mix Market segmentation/target markets Product positioning Market research/consumer behavior Strategy Saregama India Ltd. is the oldest music label brand in India, owned by a conglomerate Rama Prasad Goenka (RPG) group. With the rise in digital streaming...

...Bikramjit Rishi; Archit Kacker Learning outcomes To appraise the product positioning in an emerging market. To recognize and discuss a positioning plan for a new product. To apply, describe the Kapferer brand identity prism along with different competition levels for Kingfisher Ultra Max...

... at: drszamberi@yahoo.com © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Marketing Marketing strategy/methods Strategic management/planning Consumer ehaviour Market orientation/positioning Product positioning In 2018, commercial customers began...

... Licenced re-use only Product positioning Market research/consumer behaviour Market segmentation/target markets Strategy Aasha Jayant Sharma and Vandana Prashant Sonwaney The case is suitable for students of MBA or executive MBA level. Specifically, the case can be used in marketing...

...—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Product Branding Product Positioning Brand Architecture Sub-Branding Ingredient Branding Enterprise Software Value Proposition Design Technology Marketing...

.... advertising advertising media advertising strategy ethical issues marketing strategy product positioning To afford an opportunity for students to discuss the societal trends and attitudes which underlie the success of “exclusive” marketing strategies. To discuss the trade-offs between “high...

... product positioning Food/Beverage Perdue Farms, the highly successful marketer of branded chickens, is considering whether or not to introduce a chicken hot dog to the market. The decision is complicated by a variety of factors, including top-management concerns and conditions, potential...