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Keywords: Production
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–21.
Published: 31 March 2014
...Anand Kumar Jaiswal; Sachin Kumar Singh; A Manu The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–14.
Published: 31 March 2014
...Anand Kumar Jaiswal; Sachin Kumar Singh; A Manu The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet...
