... was written for use in BA and MA classes to promote discussion regarding feedback. Relevant courses in business and administration or an international business study program could be organizational behavior, communication training, conflict management, an intercultural competencies course or in line...

...Etinder Pal Singh; Jyoti Doval; Deepak Halan Learning outcomes After reading and analyzing the case study, the students would be able to understand the complexities of leadership and decision-making in a diverse workplace, specifically when promoting differently abled employees; explore...

... Licensed re-use rights only Promotion Pricing Niche marketing Market research/consumer behavior Marketing mix Product positioning In mid-2017, Vasudev Kamalaiah, the Registrar and person accountable at the People Institute of Management Studies (PiMS), a Tier-IV MBA college based out...

... of expectations. But, Pret Sohn too began following Accadia’s existing political culture, indulging in unhealthy organizational practices. He caused mental harassment to many executives. One such executive was Raamit Pell. Despite Raamit’s excellent performance, Pret Sohn denied him a well-deserved promotion...

... re-use only Social media strategy Promotion Marketing Bikramjit Rishi, Aditya Mehta, Poulomi Banerjee and Akshay Deepak Founded in 2006 as a viral lab, by Jonah Peretti and John S. Johnson, with the aim of tracking viral content, it caused disruption in the market with its...

... that word-of-mouth publicity and running a Facebook page would not be enough to promote his business effectively; so, he has to explore some new ways to promote his unique and nascent service other than advertising. But what should those be? To capture the growing demand of trendy services and scattered...

...” promotional offers and penalize it for it. Could the legal recourse by Bharti Airtel dampen Jio’s consistent subscriber growth rate? Expected learning outcomes The case provides the students with an insight into how the competition focused on pricing happens in the telecom industry. The pricing war...

...: The concept of marketing mix. Product mix, Promotion mix branding (especially “Person as a Brand”), customer-based brand equity (CBBE) model or brand resonance pyramid. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email...

... for achieving his sales targets was to organize a sales promotion. His team and he came up with three options for sales promotions – two trade promotions and one consumer promotion. Sunil had to make the right choice of sales promotion for his market and the situation he found himself in. Expected learning...

...Phillip E. Pfeifer This case concerns the promotional activities of Nashua Photo, the nation's largest mail-order photofinishing firm. Discount-price mailers (inserted in local newspapers, for example) were used to generate new customers, but also allowed existing customers to pay a lower price...

...Jared D. Harris; Jenny Mead Richard Alpert, senior partner at Evergreen Investments, must decide which of his two best employees to promote to the position of managing VP. He had initially preferred Charlie Pace over Daniel Faraday, but that decision had become less clear-cut when Alpert...

...@emeraldinsight.com to request teaching notes. Subject code CSS 3: Entrepreneurship. Monica C. Diochon can be contacted at: mdiochon@stfx.ca © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Marketing Promotion Social enterprise Value...

...Rohaida Basiruddin; Siti Uzairiah Mohd. Tobi; Farzana Quoquab Subject area Managerial Accounting, Strategic Marketing. More specifically, cost behavior, cost estimation, cost prediction, cost-volume-profit (CVP) analysis, contribution income statement and pricing/promotional strategy. Study...

... Publishing Limited 2013 Emerald Group Publishing Limited Licensed re-use rights only Online advertising Marketing strategy Promotion Developing markets Internet business Personal selling In an emerging market, Pakistan, Mech Technologies was able to establish an internet business...

...Namita N. Kumar Subject area Integrated advertising, promotion and marketing communications. Study level/applicability The case has been developed for use in marketing communication as well as strategic brand management courses of MBA and/or PGDM programmes. It high/ights the fact...