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Keywords: Purchase intention
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Teaching Notes
Tradition & Taste: Exploring Consumers' Changing Attitude: (Understanding fundamental steps of conducting marketing research)
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–11.
Published: 11 July 2016
... of conducting a marketing research can be used to address a given managerial problem. 23 10 2020 Marketing research Brand attitude Brand loyalty Brand awareness Purchase intention Manufacturing Small The shift towards ‘healthy snacking’ is one of the key challenges...
