.... Jacqueline Pereira Mundkur can be contacted at: jacqueline.mundkur@sbm.nmims.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only B2B marketing Marketing strategy Entrepreneurship Customer relationship management Services marketing Sustainability e...

... Dwivedi can be contacted at: akdwivedi@ediindia.org © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Decision sciences Competitive strategy Services marketing This case concerns the entrepreneurial journey of Mr Nikhil...

.... Subject code CSS 6: Human Resource Management. Neelam Kshatriya can be contacted at: drneelamkshatriya@gmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Six Sigma Human resource management Auditing Services marketing Human resources...

... in undergraduate programs like Bachelor of Business Administration. It is ideal for strategy and services marketing. Theoretical frameworks like the Ansoff matrix are suitable for analyzing the case study to understand the growth of the business. Supplementary materials Teaching notes are available...

..., casting doubts over Nykaa’s business model practiced by it for the past 10 years. Complexity academic level This case is intended for discussion in the undergraduate, postgraduate management courses and executive MBA courses with marketing specialisation, services marketing and strategic marketing...

... rights only. Cases of the Indian Institute of Management, Ahmedabad are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Service Convenience Services Marketing Digital Payments Fintech...

..., entrepreneurship, services marketing and rural marketing. Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship. Ritu Mehta can be contacted at: ritumehta@iimcal.ac.in © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed...

... Limited Licensed re-use rights only Services marketing Event marketing/public relations Organizational performance Service dominant logic Leisure This case narrates dilemma of Krishna Goenkar, a management consultant entrusted to revisit strategic orientations of Mahem Entertainment...

... rights only Customer service Services marketing Service quality/excellence Service management Service operations Abhay Shankar, Sr. Manager-Customer Service at Reliable Gas Company Limited (RGCL) had acquired BTech (Gas Engineering) and MBA (Energy Sector) qualifications. The Customer...

... companies Strategy Corporate growth Services marketing Market segmentation/target markets The Standard Microfinance Bank Limited (SMFB) is a private MF bank that was established in 1992 as a community bank in Yola, in the Adamawa State of Nigeria to provide loans to individuals and small...

...Muhammad Fareed; Sadaf Taimoor Learning outcomes Learn the application of important strategy frameworks such as PESTLE, SWOT and Porter’s five forces. Understand the theoretical underpinnings of services marketing and learn the art of developing service blueprints. Critically evaluate the use...

... only Retailing Service innovation Service management Services marketing The case is about a value-retail chain Win Win Retail India facing the sudden lockdown situation in April 2020 because of the Covid-19 pandemic hitting India. Shailesh Mehta, the Chief Operating Officer of Win Win...

...Shikha Singh; Shweta Mittal Learning outcomes The case helps to understand: the working mechanisms of a digitized salon service, with a focus on the lower- and middle-income strata. The changing scenario of the service marketing model, with the growth in digital service models. To investigate...

... Competitive strategy Services marketing Startup Rural road connectivity Resource allocation Cab industry Kiosk Service delivery Innovation Entrepreneurship Despite a strong and consistent economic growth in recent years, significant enduring inadequacies persist if we consider the status quo...

... in product design in a services context; discuss the services marketing mix as a part of the marketing strategy; and understand the need of scaling up the business operations in wake of new opportunity. Case overview/synopsis Sukhpal Dairy Farm (SDF) is a case of unorganized milk marketing in the Indian...

...Muhammad Muzamil Sattar; Nabeel Nisar Pathan; Ali Raza Subject area Entrepreneurship, Entrepreneurial Marketing and Services Marketing. Study level/applicability The New Wella Salon case (B) is suitable for teaching at MBA level and last-year students of undergraduate-level courses in services...

...Tripti Ghosh Sharma; Rohit Jain; Sahil Kapoor; Vijeyta Gaur; Abhishek Roy Subject area Strategic Marketing, Marketing Management, Services Marketing. Study level/applicability MBA and Executive MBA. Case overview The case talks about the inception and growth of OYO Rooms, a company...

...Muhammad Kashif; Michela Mingione; Muhammad Fawad Noori Subject area Marketing of Services, Brand Management. Study level/applicability Graduate (MBA), Services Marketing Course. Case overview The case highlights growth challenges faced by a fast food brand named Peri-Peri Original...

.../applicability This is an ideal case to be taught in the second class of service marketing at the BBA level and will highlight the differences between goods and services in the same company. Case overview Haseen Habib is a company selling a combination of products and services in Pakistan. It is involved...

... Services Marketing Revenue Optimization Forecasting Hotel Large a) Need for a Revenue Management System (RMS) for a major hotel (chain) like the Taj group of hotels b) How can a company get ready for the implementation of a RMS ? c) Components of a RMS The two...