... levels. Jacqueline Pereira Mundkur can be contacted at: jacqueline.mundkur@sbm.nmims.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only B2B marketing Marketing strategy Entrepreneurship Customer relationship management Services...

... for Dronelab’s global expansion are based on the difficulties and possibilities outlined in the case study. Evaluate the domestic expansion and the consequences of the expansion. Entrepreneurship Decision sciences Competitive strategy Services marketing This case concerns the entrepreneurial...

... on Existing Culture and work environment at ISOQAR(India) Support from the founders Their flexibility to adapt to changes Six Sigma Human resource management Auditing Services marketing Human resources (HR) processes Lean Expansion strategies Audit Service sector Questions...

... in undergraduate programs like Bachelor of Business Administration. It is ideal for strategy and services marketing. Theoretical frameworks like the Ansoff matrix are suitable for analyzing the case study to understand the growth of the business. Supplementary materials Teaching notes are available...

..., casting doubts over Nykaa’s business model practiced by it for the past 10 years. Complexity academic level This case is intended for discussion in the undergraduate, postgraduate management courses and executive MBA courses with marketing specialisation, services marketing and strategic marketing...

... of administrative problems. Service Convenience Services Marketing Digital Payments Fintech Multi-sided Platforms B2B Startup. Payment Gateway Large Razorpay is one of the leading Indian business-to-business (B2B) payment solution providers. Its growth has been based on its...

..., entrepreneurship, services marketing and rural marketing. Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship. Ritu Mehta can be contacted at: ritumehta@iimcal.ac.in Vakrangee started as a technology consultancy firm in 1990 and gradually...

... diagnosis while initiating change management exercise. Teaching objective 4: To compare various strategic alternatives and the implications of selecting an option. Services marketing Event marketing/public relations Organizational performance Service dominant logic Leisure...

... Licensed re-use rights only Customer service Services marketing Service quality/excellence Service management Service operations Abhay Shankar, Sr. Manager-Customer Service at Reliable Gas Company Limited (RGCL) had acquired BTech (Gas Engineering) and MBA (Energy Sector) qualifications...

...: Mokhalles Mohammad Mehdi can be contacted at: mokhalles83@gmail.com © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Banks/banking Finance companies Strategy Corporate growth Services marketing Market segmentation/target markets The case...

...Muhammad Fareed; Sadaf Taimoor Learning outcomes Learn the application of important strategy frameworks such as PESTLE, SWOT and Porter’s five forces. Understand the theoretical underpinnings of services marketing and learn the art of developing service blueprints. Critically evaluate the use...

... the case 15 min Retail environment 15 min Retail product analysis 15 min Change/adapt the product 15 min The changing customer behaviour 10 min Analysis of the four alternatives 15 min Conclusion 05 min Retailing Service innovation Service management Services...

...Shikha Singh; Shweta Mittal Learning outcomes The case helps to understand: the working mechanisms of a digitized salon service, with a focus on the lower- and middle-income strata. The changing scenario of the service marketing model, with the growth in digital service models. To investigate...

... Competitive strategy Services marketing Startup Rural road connectivity Resource allocation Cab industry Kiosk Service delivery Innovation Entrepreneurship Despite a strong and consistent economic growth in recent years, significant enduring inadequacies persist if we consider the status quo...

... in product design in a services context; discuss the services marketing mix as a part of the marketing strategy; and understand the need of scaling up the business operations in wake of new opportunity. Case overview/synopsis Sukhpal Dairy Farm (SDF) is a case of unorganized milk marketing in the Indian...

...Muhammad Muzamil Sattar; Nabeel Nisar Pathan; Ali Raza Subject area Entrepreneurship, Entrepreneurial Marketing and Services Marketing. Study level/applicability The New Wella Salon case (B) is suitable for teaching at MBA level and last-year students of undergraduate-level courses in services...

...Tripti Ghosh Sharma; Rohit Jain; Sahil Kapoor; Vijeyta Gaur; Abhishek Roy Subject area Strategic Marketing, Marketing Management, Services Marketing. Study level/applicability MBA and Executive MBA. Case overview The case talks about the inception and growth of OYO Rooms, a company...

...Muhammad Kashif; Michela Mingione; Muhammad Fawad Noori Subject area Marketing of Services, Brand Management. Study level/applicability Graduate (MBA), Services Marketing Course. Case overview The case highlights growth challenges faced by a fast food brand named Peri-Peri Original...

.../applicability This is an ideal case to be taught in the second class of service marketing at the BBA level and will highlight the differences between goods and services in the same company. Case overview Haseen Habib is a company selling a combination of products and services in Pakistan. It is involved...

... programming problems and forecasting techniques. The case should be started with a discussion of the SWOT analysis of the company. Revenue Management Dynamic Pricing Services Marketing Revenue Optimization Forecasting Hotel Large a) Need for a Revenue Management...