...Siew Yean Tham; Soo Khoon Goh; Ai Ping Teoh Learning outcomes (i) To determine the push and pull factors for a developing country SME to internationalize via exports. (ii) To evaluate the use of social networks in the internationalization journey of Yew Chian Haw (YCH). (iii) To analyse how...

... Social Networks Product Launch New Media Marketing Communication Social Media Marketing B2B Marketing In addition, Cisco executives became active on blogs and forums to reach customers and plug launch events and encourage viral pickups. The “Ask the Expert” forum encouraged...

... popularly known as social networking. The case also exposes students to wiki technology and how it facilitates collaborative behavior. How did Wikia approach the challenge of building a user base? What lessons from the Wikipedia growth pattern could Wikia apply to its own growth? Do you feel...

... can broadcast to their own little private or public social network of a few hundred or thousand members. And they can talk about brands and companies. King's (2010) book The Cult of Me is a good reference point on this topic. Immediacy is here to stay. It is a real-time world out...

.... This was good reason to establish an online presence. Richard Boateng is the corresponding author and can be contacted at: richard@pearlrichards.org © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Electronic commerce strategy Social...