...Siew Yean Tham; Soo Khoon Goh; Ai Ping Teoh Learning outcomes (i) To determine the push and pull factors for a developing country SME to internationalize via exports. (ii) To evaluate the use of social networks in the internationalization journey of Yew Chian Haw (YCH). (iii) To analyse how...

... and learn approach must be enhanced and become more strategic in the future. This case was prepared by Professor Mohanbir Sawhney. Digital Marketing Social Networks Product Launch New Media Marketing Communication Social Media Marketing B2B Marketing This case is designed...

... popularly known as social networking. The case also exposes students to wiki technology and how it facilitates collaborative behavior. This case was prepared by Professor Shane Greenstein, Rebecca Frazzano ’08, and Evan Meagher ’09. While software companies such as Red Hat have successfully...

... Microblogging Financial versus non-financial impact Marketing campaign Social marketing Marketing strategy Decision making Social networks Venkatesh Kothapalli, the marketing head at Reebok India headquarters at Gurgaon, India was in a decision dilemma about the deployment of new generation media...

.... Richard Boateng is the corresponding author and can be contacted at: richard@pearlrichards.org © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Electronic commerce strategy Social networks Managerial capability Developing country Ghana...