... brands and companies to enhance their visibility among audiences. During the global health crisis, the capacity to swiftly adapt and transform proved to be a critical factor for ParisZigzag. This case study shows how a fast-growing startup could cope with an uncertain and threatening economic and health...

... E-commerce Startup Marketing strategy Search engine optimization The instructor can refer to the following articles and Web links for deeper insights: Amazon.in: zilli’s. Barney, J., Wright, M., & Ketchen Jr, D. J. (2001). The resource-based view of the firm: Ten years after...

...Neha Tiwari; Suchita Vishwakarma; Sheetal Sharma; Priyanka Vallabh Learning outcomes At the end of this case discussion, the students should be able to analyze the challenges of Strategic Talent Management in the expansion phase of a tech startup; analyze the strategic elements of “Recruiting...

...@jaipuriamba.edu.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Startup Sustainable Design thinking Microplastic Bagless tea Sustainability Entrepreneurial skills Entrepreneurship Environment and society Upamanyu Borkakoty and Anshuman Bharali...

... using the Internet Archive Wayback Machine. This allowed to view Kiva’s webpages when they were a startup organization. Case overview/synopsis Kiva’s co-founder, Jessica Jackley, is offered $10m by the corporate social responsibility director of a large technology firm. Students discuss why Jessica...

...Rajeev Verma; Anuj Sharma; Jyoti Verma Learning outcomes The learning outcome is that it will help to sustain your startups in the ever-changing business environment especially in the context of emerging markets. Case overview/synopsis The present case is about Dilkhush Kumar from village...

... questions can be assigned to students to help them prepare for class discussion of the case: After reading and analyzing the case, students will be able to: Recognize the importance of pivoting in the survival and evolution of a startup firm Understand the critical strategic decisions...

.... It can also be used in accelerator programmes for startups in ideation stage. The case involves various issues within entrepreneurship and new venture management field, such as Creating Business model and challenges faced during idea commercialization phase. Additionally, this case is also ideal to teach...