...—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Product Branding Product Positioning Brand Architecture Sub-Branding Ingredient Branding Enterprise Software Value Proposition Design Technology Marketing...

... of marketing management and are going through a course on new product development. The level of difficulty for post-graduate management students as far as this case is concerned is medium to high. The case can be a part of the following courses in marketing; new product marketing; technology marketing; brand...