... to appreciate the decision-making related to digital product management using the approaches such as voice of customer, minimum viable product, competitive benchmarking, breakthrough innovation and blue ocean strategy. This case can be used for teaching in the product management course and the strategy course...

... analytics or pricing analytics during the later stage of the programmes when the specialised courses are covered. Supplementary material Teaching notes are available for educators only. Subject code CSS 7: Management Science. Marketing models Management science Product management Pricing...

... food purchasing E-commerce Food and nutrition Marketing strategy Product management Value chain The short case study presents the story of a young start-up called Country Delight. The firm began operations in 2015 and was the brainchild of Chakradhar Gade and Nitin Kaushal. The direct...

... with the platform's core service objective COVID 19 Restaurants Platforms Disruption Service Profit Chain Product Management Food Medium Dineout is a table reservation company founded by Ankit Mehrotra, Vivek Kapoor, Nikhil Bakshi and Sahil Jain in 2012. The company has evolved...

... the overarching Sirona business strategy. Complexity academic level The case can be used for a foundation course in Marketing and/or an advanced elective on Product Management or Marketing Strategy. Supplementary material Teaching notes are available for educators only. Subject code CSS 8: Marketing...

... on the organisation as a whole with the commitment of resources. They are not readily revocable or can be rescinded at substantial expenses. Distribution channels Market segmentation Product management Product mix Marketing strategy The case describes the situation Siddharth Iyer, founder...

...-use rights only Brand management Product management Product positioning Market segmentation In April 2015, Reid & Taylor was facing difficulties in clearing its merchandise from stores, and had been offering discounts for extended periods, as against typical industry trends...

..., Brand and Product Management, Advertising and Promotion Management. The students must have an idea of methods of branding strategy formulation and how to analyze and evaluate the multiple determinants of brand equity. The case explains the strategic challenge the brand faces in ambassador...

... its advertisements and new models? Would you recommend repositioning brand WagonR or maintaining status quo? Why? 1. Discuss the current situation of the passenger car market in India. Is it opportune for MSIL to reposition WagonR? Consumer behavior Marketing Product...

... and design appropriate strategies to increase consumer reach and sales that could overcome the challenges of cultural stereotypes. Complexity academic level MBA-level courses in marketing management (core), consumer behavior and product management. Subject code CSS 8: Marketing. Neena Sondhi can...

... strategy product management R&D Motorcycle Large The case fits into a 90-minute session, structured as follows: Part 1 (50 minutes): Case Discussion. In the first half of class, I facilitate a discussion among students about their recommended actions for both the Harley...

... pickup venues. Flawed pickups resulted in rider dissatisfaction and in lost revenues for drivers. Uber had identified the pickup experience as a top strategic priority, and a team at Uber, led by group product manager Birju Shah, was tasked with designing an automated solution to improve the pickup...

... Marketing Strategy Product Management Strategic Planning Non-alcoholic beverages, Fast food This case was prepared by Professor Mohanbir Sawhney. 21 01 2021 © The Kellogg School of Management at Northwestern University 2018 Cases are developed solely as the basis for class...

... Marketing Communications Marketing Strategy Positioning Product Development Product Management Social Media Apparel The case does not have supplementary materials for students, but it is worth reiterating to students that they must view the UA ads linked in the case prior to class, as half...

..., or transmitted in any form or by any means–electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Business Plans Distribution Distribution Channels Entrepreneurship Market Analysis Product Development Product Management Social Responsibility...

... Information Technology Product Development Product Management Market Research This case was prepared by Jeff Chang ‘11, Emanuele De Libero ‘10, Gabriel Goroll ‘10, Jason Stulberg ‘10, and Richard Yan ‘11, and revised by Pallavi Goodman under the supervision of Professor Mohanbir Sawhney...

... cannibalization. This case would ideally fit a product management class that illustrates product-line decisions using qualitative or quantitative analysis or a technology marketing class. What are the potential benefits and risks of targeting each segment outlined by Neal Zod? What behaviors outlined...

... the permission of Kellogg Case Publishing. Product Management E-commerce Marketing Marketing strategy Technology management This case is intended to illustrate to readers the challenges faced in 2011–2013 by Amazon's CEO, Jeff Bezos, as he guided his company into the exploding tablet market...

... Product Development Product Management Strategic Alliances Exhibit TN2: Slides A PDF version of these teaching notes is available: Download teaching note as PDF Exhibit 4: Keurig B50 Brewer and K-Cup® Portion Pack Exhibit 2...

... the camera's hardware button in favor of a software button per Verizon's request, or not? John Smith, the product manager, leads the cross-functional Droid 2 team. The case setting is an emergency “war room” meeting to address this critical issue, just weeks prior to launch. John's objective is to obtain...