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Purpose

This study aims to explore how Tanzanian local governments implement social media for citizen engagement and service delivery.

Design/methodology/approach

A quantitative approach was used, and data were collected through questionnaires and interviews with 33 local government authorities (LGAs).

Findings

The research found that LGAs use these platforms mainly for informational purposes, such as publicizing service locations, meetings and educational initiatives, as well as for revenue generation and bylaw updates. However, a significant gap exists between the use of social media for citizen participation in budgeting and development plans.

Practical implications

This study informs LGAs on the status of use and the benefits of social media for citizen participation.

Originality/value

Few studies have been conducted regarding the use of social media to participate citizens in LGAs.

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