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Keywords: Digital marketing
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Journal Articles
Internet use in small tourism in Italy: what will be the role of local government?
Available to Purchase
Transforming Government: People, Process and Policy (2023) 17 (4): 632–654.
Published: 06 October 2023
... make limited use of booking portals and social networks, and it emerges how digital marketing policies are crucial to achieve success, both in Italy and abroad. Originality/value It is believed that this work can provide useful insights that can be useful for the local government, aimed...
