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Keywords: Government microblogging
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Journal Articles
Evaluating the effectiveness of information release by government microblogging during public events
Transforming Government: People, Process and Policy 1–31.
Published: 27 July 2026
...Miaomiao Chen; Lu An; Zhibo Zhou; Wei Zhou Purpose Despite millions of likes, comments and reposts, government microblogging may fail to achieve real communication impact during public events. This study aims to evaluate the effectiveness of information release by government microblogging...
